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NEW SPONSOR FOR INTERNATIONAL CHINESE CHESS
May 7, 2007
Qingdao HaiYangZhiJia Science and Technology has become a major partner of the 2007 International Chinese Chess A Division League which commenced late last month. Qingdao HaiYangZhiJia Science and…
FIRST CHINESE SPONSOR OF THE AMERICA'S CUP
May 7, 2007
Leading Chinese fruit juice company, Huiyuan Juice, has become a major sponsor of China's entrant in the America's Cup yachting challenge and in doing so has become the…
COMPANY SEEKS BEIJING ENTRY VIA TAE KWON DO CHAMPIONSHIP
May 7, 2007
Sporting accessories company, Shanghai Y & T Outdoor was a major sponsor of the 15th International Tae Kwon Do Championship which took place in Slovenia in April, the…
YILI GROUP LEVERAGES OLYMPIC INVOLVEMENT THROUGH HONG KONG GAMES
May 7, 2007
Dairy company Inner Mongolia Yili Group has continued its Beijing Olympics leverage program through a major sponsorship of the inaugural Hong Kong Games. The games attracted 1,200 athletes…
NEW NAMING RIGHTS PARTNER FOR FUJIAN NBL CLUB
May 7, 2007
Shishi JinQuanWang has become the naming rights partner of the Fujian Men Basketball Team, the team representing the Fujian Province in the China Men Basketball 2007 NBL. It…
SONY COMMENTS ON FIFA WOMENS WORLD CUP
May 3, 2007
As part of its major sponsorship of FIFA, electronic company Sony has provided comments regarding its involvement with the 2007 FIFA Women Football World Cup will be held…
HENAN XIANLONGSIWU WINE INDUSTRY SPONSORS FOOTBALL TEAM
May 3, 2007
Henan Xianlongsiwu Wine Industry Co. Ltd has sponsored the China Football Super League club, Henan Building Industry Football Team, for what is understood to be in the vicinity…
YUNNAN SHANGRI-LA WEIQI RETAINS MAJOR SPONSOR
May 3, 2007
DiQingZhou Tourism Development Investment Limited will provide 900,000 yuan to continue its support of the 2007 Weiqi League Club and it has also announced that its support of…
EMIRATES LEVERAGING WOMENS WORLD CUP
May 3, 2007
Dubai based international airline Emirates has provided an insight into its sponsorship of the 2007 FIFA Women's World Cup which will be played in China this September. As…
VOLVO APPOINTS NEW ADVERTISERS
May 3, 2007
Continuing this week's look at automotive brand development in the region it was interesting to note that Sweden's Volvo has appointed a new global advertising agency to look…
CHRYSLER ONE TO WATCH
May 3, 2007
Look for a possible increase in marketing from the DaimlerChrysler in China in the coming six months as they begin to focus on re-establishing it brand position. The…
VISA TO SUPPORT FILM INITIATIVE IN LEAD UP TO GAMES
May 3, 2007
Credit card company, Visa International, has announced it is sponsoring a new filmmaking program run through Discovery Networks Asia. The program will see six Chinese directors produce a…
NIKE TO SPONSOR STREET BASKETBALL COMPETITION
May 1, 2007
Global footwear giant Nike has become a major partner of the Street Basketball Competition - '
FUJIAN JINLAIKE SPORT GOODS EXCLUSIVE MARATHON SPONSORSHIP
May 1, 2007
Fujian Jinlaike Sport Goods has become the exclusive sponsor of the 2007 China City Marathon Golden Grand Prix which will be held from 26 May to 22 September…
GOOD EYE SIGHT FOR DIVING CHAMPIONSHIPS
May 1, 2007
Good Eye Sight Science and Technology Development Co has provided an insight into its sponsorship of the 2007 National Diving Championship, which were held in Wuxi, Jiangsu 20-25…
BMW TO CONTINUE ASIAN OPEN GOLF SUPPORT IN 2008
May 1, 2007
Automotive brand BMW will continue to be the major sponsor of the Asian Golf Open when the event returns to Shanghai in 2008. The event will be played…
VINDA GROUP INCREASES BOWLING ASSOCIATION
May 1, 2007
Leading Chinese sanitary paper company Vinda Group will continue as the major sponsors of the National Bowling Club League. The competition is held from April to October in…
REPUCOM OPENS OFFICE IN SHANGHAI
May 1, 2007
Sponsor evaluation organisations Repucom Asia is set to open an office in Shanghai because the growth of sponsorship and sport business as well as branded content in China…
SWISSOTEL BEIJING BECOMES PARALYMPIC PARTNER
May 1, 2007
Swissotel Beijing has been announced as the official hotel of the Beijing Paralympic Games. Located in the capital city's central commercial area, the Swissotel will serve as the…
PWC BECOMES OLYMPIC ACCOUNTANT
May 1, 2007
PricewaterhouseCoopers (PwC), through its Zhong Tian CPAs Limited Company, has become that official accounting services supplier for the Beijing Olympic Games. The accounting giant will provide financial advisory…
LENOVO DESIGNS TORCH AND BECOMES PARTNER OF TORCH RELAY
May 1, 2007
The Beijing Organizing Committee for the Olympic Games have selected the Lenovo designed Olympic Torch and announced the China head quartered computer company as the Worldwide partner of…
XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT
May 1, 2007
Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…
AMBUSH A GAMES PROBLEM ACCORDING TO RESEARCH
April 26, 2007
Research from Beijing-based consultancy R3 and CSM suggests that ambush marketing by non Olympic sponsors will be a significant issue in the lead up to and during the…
AN INSIGHT INTO BP IN CHINA
April 26, 2007
Oil gas and energy giant BP has provided CSN with a brief insight into its marketing in China. BP press officer, Robert Wine explained that the company is…
MONGOOSE LAUNCHES BRAND THROUGH NATIONAL TEAM SPONSORSHIP
April 26, 2007
CSN has received an insight into the local sponsorship program of Pacific Cycle Inc, the company behind the Mongoose Bicycles brand. Mo Moorman, director, corporate communications & new…
PARALYMPIC DEAL FOR ATOS ORIGIN
April 26, 2007
International IT services company and major partner of the 2008 Beijing Olympics, Atos Origin, has expanded its involvement with the Olympics by becoming a partner of the Beijing…
BOCOG, NBA AND FIBA COLLABORATE ON GAMES ENTERTAINMENT
April 26, 2007
The Beijing 2008 Organizing Committee for the Olympic Games (BOCOG), the International Basketball Federation (FIBA) and the National Basketball Association (NBA) have agreed to collaborate on live music,…
SONY ERICSSON ASSISTS TENNIS DEVELOPMENT IN CHINA
April 25, 2007
Mobile telephone brand will use its sponsorship of the China University Tennis League to showcase its latest range of mobile phone technology, increase its brand awareness amongst the…
VOLVO SPEND CONTINUES AS GOLF PIONEER STEPS DOWN
April 22, 2007
Further to last month's announcement that Volvo will extended its sponsorship of the China Golf Open through to 2015, the car manufacturer has also said its investment in…
OFFICE FURNITURE SPONSOR APPOINTED FOR BEIJING GAMES
April 22, 2007
Staples Commerce and Trade Co has been announced as a sponsor of the 2008 Olympic Games, the company to join a list of sponsors which is now totals…
