Deals

Liverpool Football Club Partners Xolo

January 6, 2014

Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…

ATP Chennai Open Announces Sponsorship Deals

January 3, 2014

IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.

Famous Indonesian Designer Launches Her Own Batik Museum

December 27, 2013

One of Indonesia’s most famous fashion designers, Josephine Obin Komara, who is known for her promotion of batik textiles and techniques, has opened Museum Kain, a heritage museum,…

Hindustan Times Seals Sponsorship Deal With Kala Ghoda Arts Festival

December 23, 2013

The Hindustan Times (HT) has replaced The Times of India (TOI) as the sponsor of the 2014 Kala Ghoda Arts Festival, one of Mumbai’s most important cultural events…

MetLife Seals BWF World Superseries Sponsorship Deal

December 19, 2013

The Badminton World Federation (BWF) has officially announced global insurance firm MetLife as the title sponsor of its BWF World Superseries, which begins with the Korea Open next…

Neymar Scores Endorsement Deal With Police

December 18, 2013

Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…

INSIGHT: Cracks appearing in Asian cricket; contradicting global study

December 17, 2013

For the main part in Asia, cricket is not exactly the number one sport. But for anyone who speaks to an Indian - or indeed anyone from South…

Unilever China Partners Guangzhou Evergrande FC

December 13, 2013

Current Chinese Super League and AFC Champions League titleholder Guangzhou Evergrande FC(EFC) has scored a two-year sponsorship deal with Unilever-owned shampoo brand Clear.

Cricket Association of Nepal (CAN) Banks Deal With Singa Steel

December 13, 2013

Ahead of next year’s ICC Twenty20 World Cup in Bangladesh, the Cricket Association of Nepal (CAN) has landed a three-year sponsorship deal with Singa Steel, one of the…

STAR India Clinches Team India Title Sponsorship Deal

December 11, 2013

One of the largest broadcasters in Asia, STAR India has been awarded a three-year team sponsorship rights deal with BCCI. They were successful after current team sponsor Sahara…