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Audi India sponsors PCJ Delhi Couture Week 2013
July 29, 2013
The luxury car manufacturer is set to become the Associate Partner for PCJ Delhi Couture Week 2013. Organised by the Fashion Design Council of India (FDCI), the annual…
Shell Advance renews Malaysian MotoGP Partnership
July 26, 2013
Leading motorcycle lubricant brand, Shell Advance returns as title sponsor of the Malaysian Motorcycle Grand Prix after renewing its deal with series organizer Dorna.
AirAsia becomes Football Association of Singapore's Official Carrier
July 25, 2013
One of the region’s leading budget airlines, AirAsia, has sealed a major three-year sponsorship deal worth S$1.8 million with FAS.
Celkon Mobiles Extends Ties With India Tour
July 24, 2013
Celkon Mobiles, the sixth largest mobile handset company in India, has signed a deal with the Zimbabwe Cricket Board to become the title sponsor of a series of…
John Abraham becomes Reebok's Brand Ambassador
July 23, 2013
Sportswear giant Reebok has announced a major sponsorship deal with John Abraham, one of Bollywood’s biggest action heroes.
Red Bull and Singha to sponsor 2013 ROC
July 19, 2013
Red Bull and Thai beer brand Singha will become the title sponsors for 2013’s Race Of Champions in Bangkok, Thailand. This is the second time that the annual…
LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)
July 18, 2013
One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).
Hsieh Su-Wei Set To Endorse Taiwan Beer
July 17, 2013
Taiwanese’s tennis star Hsieh Su-wei is slated to endorse Taiwan Beer. The deal with Taiwan Tobacco and Liquor Co., the parent company of Taiwan Beer, is reportedly worth…
FC Barcelona Announces Panasonic Partnership
July 16, 2013
La Liga champions FC Barcelona has signed a deal with Panasonic. Under the three-year deal, the Japanese electronics giant has become an official partner of FC Barcelona, entitling…
Ethihad Airways Creates US Beachhead via Sport Sponsorship
July 15, 2013
UAE’s national carrier Etihad Airways is creating a beachhead in the US by becoming the official airline sponsor of Washington DC’s Nation’s Triathlon in September.
