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Jang Dong-gun Ties Up With Maurice Lacroix
August 11, 2014
Swiss watch brand Maurice Lacroix has snapped up 42-year-Korean film star Jang Dong-gun as the brand’s second celebrity ambassador in Asia.
Papa John's Gets A Slice Of CSL
August 8, 2014
American pizza chain Papa John’s has announced a deal to sponsor Chinese Super League outfit Beijing Guoan.
LFC Renews Courts Partnership
August 7, 2014
English Premier League giants Liverpool FC have continued their long-running partnership with IT, electronics and furniture retailer Courts Asia.
Snapdeal Rides On Bigg Boss Bandwagon
August 6, 2014
Popular Indian TV reality show Bigg Boss (@BiggBoss), which is based on Big Brother, has found a new presenting sponsor for its eighth season, slated for broadcast on…
Shah Rukh Khan Backs Royal Estate
August 5, 2014
With an eye on global investors, canny Dubai developers have been luring them with branded real estate projects.
Jun Ji-hyun Becomes First Asian Celeb To Endorse Miss Sixty
August 4, 2014
Jun Ji-hyun, the popular 32-year-old Korean actress, has become the first Asian celebrity to endorse Miss Sixty.
CIMB Sponsors Singapore Football Legend’s Sons
August 1, 2014
Malaysian bank CIMB has marked its foray into football sponsorship with a one-year deal with Irfan and Ikhsan Ahmad, the sons of Singapore football legend Fandi Ahmad.
Asiana Airlines Partners 2015 Gwangju Summer Universiade
July 31, 2014
Korean carrier, Asiana Airlines, has become an official premium partner of the 2015 Gwangju Summer Universiade.
DHL Partners Chinese Super League (CSL)
July 30, 2014
Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).
Girls’ Generation Yoona Bags Cosmetic Endorsement
July 29, 2014
Korean eco-friendly cosmetic brand Innisfree has announced a deal with 24-year-old entertainer Yoona, as its international celebrity ambassador.
