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RONGFU AUTOMOBILE PARTS TO SUPPORT GRASSROOTS DEVELOPMENT
May 20, 2007
Rongfu Automobile Parts Wholesale has become a major partner of the Liaoning Men Youth Basketball Team and has committed 50,000 yaun for the naming rights opportunity.
NASCAR OFFICIALS VISIT CHINA BUT NO RACE PLANNED
May 20, 2007
Organisers of the US motor sport series NASCAR have completed a visit to China, not to investigate options to race the series in the country, but to examine…
HAIER RAMPS UP GAMES LEVERAGE PROGRAM WITH CCTV
May 20, 2007
Electrical good brand Haier has provided further insight into its Beijing Olympics marketing program which includes a significant involvement with the Games' broadcast partner CCTV. The company is…
GREAT WALL MOTORS SUPPORTS WATER GAMES
May 20, 2007
The Great Wall Motor Company, the largest privately-owned auto-motive manufacturer in China, has become the official automobile supplier for the China Water Games, which is organised by the…
GALAXY ENTERTAINMENT BECOME MARATHON PARTNER
May 18, 2007
Galaxy Entertainment has committed 3 million MOP over the next three years to the naming rights sponsorship of the Macau International Marathon. Galaxy Entertainment director, Cheng Yu Sheng,…
ZHENGXIN GROUP CONTINUES SUPPORT OF AMATEUR GOLF
May 18, 2007
The Tianjin Golf Association has announced that Tianjin Zhengxin Group will continue as the major sponsor of this year's Zhengxin Cup Tianjin Amateur Golf Tour which will be…
ADIDAS CONFIDENT OF 30% GROWTH IN CHINA
May 18, 2007
German footwear and sports apparel company, Adidas Salomon AG, is expecting its Chinese operations to surpass that of its Japanese concerns by at least 2009. Adidas Asia Pacific…
LI NING BECOMES ASIAN INDOOR GAMES PARTNER
May 18, 2007
Macao Council announced that leading sporting apparel company Li Ning will be a major partner and the official clothing sponsor of the 2nd Asian Indoor Games (AIG), which…
DHL TO SUPPORT NBA CHINA TOUR
May 18, 2007
DHL has finalised a three year agreement with the US based National Basketball Association to become the official express and logistics provider for NBA in China and Asia.…
TOTAL LUBMARINE RENEWAL HONG KONG REGATTA
May 18, 2007
The Royal Hong Kong Yacht Club has announced that the current title sponsor of the China Coast Regatta, TOTAL Lubmarine Asia Pacific, has not only renewed its support…
SHANGHAI TYRE AND RUBBER SPONSOR GOLDEN GRAND PRIX
May 18, 2007
Shanghai Tyre & Rubber Co has become the major sponsor of the 2007 Shanghai Golden Grand Prix, an international track and field tournament which kicked off in Shanghai…
SAMSUNGS GAMES PROGRAM KICKS INTO GEAR
May 13, 2007
With the announcement last month that it will be a major partner of the Olympic Torch Relay, Samsungs Electronics has certainly stepped up its leveraging program for the…
RED BULL LEVERAGES BEIJING OPEN VIA 5 HOLE CHALLENGE
May 13, 2007
Energy drink Red Bull has provided an insight into its presenting sponsorship of the recent Beijing Golf Open. Red Bull received approval from the Chinese Golf Association, the…
FIRST MAJOR PARTNER OF WOMEN'S FOOTBALL
May 13, 2007
Yaoji Poker has provided an insight into its sponsorship of Chinese Women's Football. It is the first time that a single company has become the major partner of…
MAJOR PARTNER FOR 6TH CITY GAMES
May 13, 2007
Wuyan Tobacco Group has paid 20 million yuan in cash and services in kind to become a major partner of the 6th City Games, which will be held…
AUDI DEMONSTRATES ITS COMMITMENT TO SPORT THROUGH ACCORD SPONSORSHIP
May 13, 2007
Automotive manufacture FAW-Volkswagen, which is a 50-50 joint venture between China's First Automotive Works and German auto giant Volkswagen AG, have provided an insight into its sponsorship of…
INTEL SPONSORS GLOBAL VIDEO GAME COMPETITION
May 13, 2007
Global microchip manufacturer has continued to actively play a part in the development of electronics sports via its presenting partnership of the 2007 World Series of Video Games,…
ENERGY PARTNER FOR 6th CITY GAMES
May 13, 2007
Chinese energy and resources company China National Petroleum Corporation (CNPC) has committed 10 million yuan in cash and services in kind to become an official partner and the…
HUBEI MOBILE BECOMES 6TH CITY GAMES PARTNER
May 13, 2007
Hubei Mobile Communications Company Limited, a provincial branch of China's largest mobile communications operator China Mobile, has committed 20 million yuan in cash and services in kind to…
CITIC GUOAN AND NBA PLAYERS CREATE PARTNERSHIP
May 13, 2007
China's biggest state-run investment company, Citic Guoan Group, has finalised a partnership with the US National Basketball Players Association (NBPA) that aims to develop business opportunities for NBA…
CHINA'S PRE OLYMPIC BASKETBALL MATCH UP WITH GERMANY
May 11, 2007
Swiss international sports marketing company Infront Sports & Media has announced that the Chinese National Men's Basketball Team will play two exhibition matches against Team Germany, in Germany…
NEW ZEALAND INCREASE SHANGHAI MARKETING SPEND
May 11, 2007
It was interesting to note this week that the New Zealand government has plans to increase its marketing spend to promote the country as a tourist destination in…
SOFITEL PARTNERS OMEGA CHINA TOUR
May 11, 2007
Accor Asia Pacific owned hotel chain Sofitel has increased its involvement with professional golf by becoming a major sponsor and accommodation partner of the Omega China Tour 2007.…
NEW MAJOR PARTNER FOR QINGDAO ZHONGNENG
May 11, 2007
Qingdao Arts and Craft City has paid 16 million yaun to become the major sponsor of the Chinese Super League Club Qingdao Zhongneng. Qingdao Group president, Wang Yu…
CHANGHONG COMMITS TO TABLE TENNIS
May 11, 2007
Changhong Group has finalised a four year sponsorship deal Chinese Tabe Tennis Association with the electrical company to receive naming to the Chinese Table Tennis Team as part…
NEW SPONSOR FOR INTERNATIONAL CHINESE CHESS
May 7, 2007
Qingdao HaiYangZhiJia Science and Technology has become a major partner of the 2007 International Chinese Chess A Division League which commenced late last month. Qingdao HaiYangZhiJia Science and…
FIRST CHINESE SPONSOR OF THE AMERICA'S CUP
May 7, 2007
Leading Chinese fruit juice company, Huiyuan Juice, has become a major sponsor of China's entrant in the America's Cup yachting challenge and in doing so has become the…
COMPANY SEEKS BEIJING ENTRY VIA TAE KWON DO CHAMPIONSHIP
May 7, 2007
Sporting accessories company, Shanghai Y & T Outdoor was a major sponsor of the 15th International Tae Kwon Do Championship which took place in Slovenia in April, the…
YILI GROUP LEVERAGES OLYMPIC INVOLVEMENT THROUGH HONG KONG GAMES
May 7, 2007
Dairy company Inner Mongolia Yili Group has continued its Beijing Olympics leverage program through a major sponsorship of the inaugural Hong Kong Games. The games attracted 1,200 athletes…
