Deals

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…

Vodafone Becomes Indian Badminton League (IBL) Title Sponsor

August 9, 2013

The Indian Badminton League (IBL) has announced telco giant Vodafone India as the title sponsor of the inaugural event, which is loosely modeled after the IPL and features…

Bridgestone continues World Golf Championships Title Sponsorship

August 8, 2013

The Japanese tyre manufacturer extends its commitment to the World Golf Championships by agreeing to a 4-year deal, which continues its title sponsorship of the invitational tournament at…

South Indian Film Star Allu Arjun Endorses Lot Mobiles

August 7, 2013

Telugu cinema sensation, Allu Arjun, 30, is raking in the brand endorsement deals these days and is second only to reigning superstar Mahesh Babu, who promotes at least…

Grand Sport Extends NOC Thailand’s Sponsorship

August 6, 2013

Grand Sport, a major sport equipment and apparel manufacturer in Thailand, has signed a new four-year partnership deal with the National Olympic Committee (NOC) of Thailand.

Galatasaray Partners HCL Infosystems

August 5, 2013

Turkish Super Lig giants Galatasaray SK have secured a partnership deal with Indian technology company HCL Infosystems' ME Tablet brand.

Pelé Strikes Partnership With Subway

August 2, 2013

Brazilian football legend Pele has agreed to be the latest global brand envoy for restaurant chain, Subway.

Manchester United partners PepsiCo

August 1, 2013

Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.

Swansea City FC partners SBOBET

July 31, 2013

The Swans has announced SBOBET as the club’s official Asian betting partner for the upcoming Premier League season. SBOBET is one of Asia’s leading online bookmakers, offering over…