Deals

Choo Sarang Becomes Johnson’s Baby Brand Ambassador

January 23, 2014

Choo Sarang, the daughter of mixed martial artist Choo Sung Hoon, has been chosen as the official ambassador of Johnson’s Baby.

Hyundai Motor Clinches Major Sponsorship Deal With Tate

January 21, 2014

The Korean automobile manufacturer, one of the fastest growing brands in the world, has scored a long-term partnership deal with leading UK-based contemporary art institution Tate.

Oakley Raises Asian Tour’s Style Barometer

January 20, 2014

US-based brand Oakley has announced an exclusive, two-year deal to be the Asian Tour’s official eyewear and footwear partner.

Huawei Seals Deal With Gunners

January 17, 2014

EPL club Arsenal have sealed a deal with Chinese IT & Communications giant Huawei as their new global smartphone partner.

Spain’s La Liga On Global Expansion

January 16, 2014

The Spanish La Liga football authorities have unveiled the LFP World Challenge, an ambitious series of pre-season tournaments, to raise their brand awareness and compete with the likes…

FIFA and Visa Renew Partnership Deal

January 14, 2014

FIFA has extended its sponsorship deal with global electronic payments provider Visa until 2022.

Djokovic Nets Yet Another Endorsement Deal

January 13, 2014

This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.

Extreme Sailing Series Debuts In Singapore Next Month

January 10, 2014

Extreme Sailing Series, the worldwide race spanning eleven months and involving nine elite teams featuring renowned sailors such as Ben Ainslie, Franck Cammas, Leigh McMillan and Roman Hagara,…

Peugeot Announces Djokovic As Global Ambassador

January 10, 2014

World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.

Jeremy Lin Nets New Adidas Deal

January 8, 2014

NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.