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South Korean OTT Coupang Play Partners Bundesliga International
December 7, 2023
Leading South Korean OTT platform Coupang Play has secured a long-term partnership with Bundesliga International from…
Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams
December 6, 2023
Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…
Battlegrounds Mobile India (BGMI) Doubles Up In Recent Branded Content Efforts
December 5, 2023
Battlegrounds Mobile India (BGMI) has ramped up its branded content efforts since November. The popular mobile…
Chinese Tyre Maker ZC Rubber Secures Global Partnership With Arsenal FC
December 4, 2023
Chinese tyre manufacturer ZC Rubber have sealed a global partnership deal with Premier League leaders Arsenal…
Rolex Renews F1 Aussie GP Title Sponsorship Deal, Boosts Spending In Asia
December 1, 2023
Swiss luxury watchmaker Rolex renews its sponsorship deal with the Australian leg of the Formula 1…
Valentino Adds Chinese Star Andy Yang To Its Growing Endorsement Portfolio
November 30, 2023
Italian couture label Valentino has secured a deal from Chinese acting sensation Andy Yang. The 31-year-old…
Aramco Eyes Blockbuster FIFA Sponsorship Deal
November 29, 2023
According to The Times, Saudi Arabian oil behemoth Aramco is poised for a blockbuster sponsorship deal…
Luminous Continues Backing Rajasthan Royals
November 28, 2023
Leading power and home electrical brand Luminous has renewed its shirt sponsorship deal with IPL franchise…
WhatsApp Secures Landmark F1 Sponsorship Deal
November 27, 2023
Meta owned instant messaging app WhatsApp has sealed its inaugural sporting sponsorship deal with Mercedes-AMG Petronas…
Visa Focuses On Asian Football Partnership
November 23, 2023
Ahead of the AFC Asian Cup 2023 in Qatar early next year, Visa have agreed a…
Legends League Cricket (LLC) Secures A Raft Of Sponsorships
November 22, 2023
Legends League Cricket (LLC), which features yesteryear stars, has sealed a fresh sponsorship deal with Radio…
Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet
November 21, 2023
Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…
Acer Continues Investing In Indian Football Sponsorship Market
November 20, 2023
Taiwanese headquartered computer hardware and electronics brand Acer has scored a sponsorship deal with Indian Super…
Balenciaga Banks On Michelle Yeoh Endorsement As It Repairs Brand Image
November 16, 2023
Michelle Yeoh, the first Southeast Asian actor to win an Oscar, is the latest celebrity endorser…
Formula E Team Mahindra Racing Renews Deals
November 15, 2023
India’s Formula E Championship team Mahindra Racing has renewed sponsorship deals with Nippon Audiotronix and Coral…
Aldo Taps Filipina Star Gabbi Garcia As Celebrity Endorser
November 14, 2023
Filipino entertainment sensation Gabbi Garcia has become the latest celebrity endorser for Canadian shoes and accessories…
Challenger Energy Drink Brand Scores Cricketing Duo’s Endorsements, Eyeing Expansion In India
November 13, 2023
The cheekily monikered energy drink brand, Hell Energy, has secured celebrity endorsements from Indian pace bowlers…
China’s Oppo Boosts Romanian Football With Latest Deal
November 10, 2023
Major Chinese smart device player Oppo has secured yet another sponsorship deal in the European football…
Tiffany & Co. Backs 2023 Shanghai Marathon
November 8, 2023
Luxury jewellery brand Tiffany & Co. is right out of the blocks with its latest sponsorship…
South Korea’s Paris Baguette Clinches Landmark PSG Deal
November 7, 2023
Popular South Korean bakery Paris Baguette have secured a landmark global partnership deal with Ligue 1…
The Saudi Investment Bank Backs Real Madrid
November 6, 2023
The Saudi Investment Bank have secured a sponsorship deal with European football giant Real Madrid. According…
K-Pop Girl Group New Jeans Spices It Up With McDonald’s Collab
November 2, 2023
The much anticipated collaboration between fast rising K-pop girl group New Jeans and McDonald’s has finally…
Pro Kabaddi League’s (PKL) Franchise Patna Pirates On A Sponsorship Spree
November 1, 2023
Pro Kabaddi League (PKL) franchise Patna Pirates have been on a sponsorship spree, securing new deals…
China's Shineray Motors Partners Inter Milan
October 31, 2023
Chinese automobile conglomerate Shineray Motors have clinched a deal with leading Serie A club Inter Milan. …
Acer Scores Football Icon's Endorsement In India
October 30, 2023
Bengaluru based IT brand Acer India has tapped veteran homegrown football stalwart Sunil Chhetri as its…
Chinese Beauty Brands Banked On 19th Asian Games Partnerships
October 27, 2023
The recently concluded 19th Asian Games in Hangzhou witnessed a rather interesting phenomenon of homegrown beauty and…
Interior Design Unicorn Livspace Capitalises On Indian Celebrity Power Couple Endorsement
October 25, 2023
Singapore headquartered interior design startup Livspace is milking its A-lister celebrity endorsements with cricket star Virat…
Saudia Renews Newcastle United Partnership
October 24, 2023
Saudia, the national carrier of Saudi Arabia, has renewed its sponsorship deal with PIF funded Newcastle…
Pakistan Football Gets A Sponsorship Lift From Nestle
October 20, 2023
The Pakistan Football Federation (PFF) has secured a sponsorship deal with Nestle’s bottled water brand, Nestle Pure…
Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador
October 19, 2023
India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…
