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HSBC DEVELOPS EXTENSIVE GRASSROOTS GOLF PROGRAM
June 1, 2007
HSBC Bank and the China Golf Association have announced a new program that is aimed at developing junior golf in China to world-class levels. The program is called…
HONGTA CONTINUES SPONSORSHIP OF WEIQI CHAMPIONSHIPS
May 27, 2007
Diversified conglomerate, Hongta Group, has continued its support of weiqu by announcing it will be the exclusive sponsor for the 6th Chinese Southwest Weiqi Championship. Chinese Chess Academy…
ZHONGYU GROUP BECOMES MAJOR PARTNER OF ROCK CLIMBING INTERNATIONAL
May 27, 2007
Zhongyu Group has provided an insight into its sponsorship of the 2007 Zhongyu Cup International Rock Climbing Invitation Tournament. The event is organised by the Chinese Mountaineering Association…
MAJOR BACKER FOR LARGE SCALE TABLE TENNIS EVENT
May 27, 2007
The Weihai Weiqiao Science and Technology Industrial Park has become an official partner of a major sporting event called the 2007 Weiqiao Textile Cup Weihai Happy Table Tennis…
AUDI CONTINUES TO PROMOTE ITS SPORTS MARKETING CREDENTIALS
May 27, 2007
Further to our report on automotive brand Audi and its sponsorship of the recent Sport Accord conference in China, the brand has also demonstrated its support for sport…
RED BULL ENTER LOCAL MOTORSPORT SCENE THROUGH RALLY SPONSORSHIP
May 27, 2007
Global energy drink brand Red Bull has become a major partner of the Shanghai Volkswagen 333 Team which will be competing in the National Rally Championship and China…
TICKETMASTER CONTINUES CHINA EXPANSION VIA EMMA ACQUISITION
May 27, 2007
Leading ticketing company Ticketmaster has expanded its operations in China by acquiring a majority stake in Emma Entertainment Holdings, a provider of ticketing and event promotions services in…
MIDEA GROUP TO SUPPORT CHINA NATIONAL SWIMMING TEAM
May 27, 2007
The Chinese Swimming Association has finalised a major sponsorship deal with leading household electrical appliance manufacturer Midea Group. As part of the deal the company will be the…
PHILIPS BECOMES LIVE EARTH GLOBAL PARTNER
May 27, 2007
Global electronics giant Philips Electronics has become a major partner of the upcoming Live Earth concert series, joining Pepsi, MSN, Mercedes-owned Smart cars and Stony Field Farms yogurt…
SNICKERS TO SATISFY OLYMPIC GAMES
May 27, 2007
Global confectionary company Mars has provided an insight into its sponsorship of the Beijing Games, which it will primarily leverage its Snickers chocolate treat. According to reports, the…
AIR CHINA & BANK OF CHINA INTRODUCE GAMES BRANDED CREDIT CARD
May 27, 2007
Air China and the Bank of China, both leading partners of the Beijing 2008 Olympic Games, have teamed up to offer a new co-branded credit card to consumers…
CHINA PREMIUM SUPPORTS LOCAL MOTORSPORT TALENT
May 27, 2007
Leading Ferrari and Maserati importer and distributor for Hong Kong and Macau, China Premium Lifestyle Enterprise, has sponsored well known Hong Kong race driver and part-time motoring journalist,…
TOP STAR HOTEL BECOMES SHANGHAI STARS SPONSOR
May 27, 2007
Top Star Hotel has announced a 5 million yuan sponsorship of the Shanghai Stars football team. Shanghai Top Star Hotel ceo, He Hong Zhang said this is not…
CHENG SHIN RUBBER TO ASSIST GAMES SAILORS
May 27, 2007
Cheng Shin Rubber (Xiamen) Industries will provide the Chinese Water Sports Management Centre with 3.6 million yuan to support the 49 strong Chinese sailing squad as they continue…
XINJIANG BEER BACKS EVEREST EXPEDITION
May 27, 2007
Xinjiang Beer has become the major sponsor of XinJiang Mountaineering Association and its Mount Everest Expedition Team. Xinjiang Beer vice president said it is the first time the…
XUHUAN CULTURE PARTNERS WITH THE FCACA
May 27, 2007
Xuhuan Culture Communication is the first local media company to become a significant sponsor of the motor sport association - FCACA. As part of the deal, Xuhuan Culture…
SNOW BEER SPONSORS MOUNTAIN EVENT
May 27, 2007
China Resources Snow Breweries has become a major partner of the Bubugao Mountain Expedition and will be promoting its Snow Beer brand through the association. It will be…
AIGO BECOMES BEIJING UNIVERSITY FOOTBALL PARTNER
May 24, 2007
Leading high-tech company, Huaqi Information Technology - Aigo, has become the major sponsors of the Beijing Institute of Technology University Football Team which competes in the National First…
ARAWANA TO SPONSOR VOLLEYBALL WORLD CHAMPIONSHIPS
May 24, 2007
The Chinese Volleyball Association has announced that Kerry Oils & Grains (China) will be the naming rights sponsor of the Volleyball World Championship and that the company will…
KUMHO TIRES PROMOTED AT LOCAL FORMULA V6 RENAULT ROUND
May 24, 2007
South Korea tyre brand, Kumho Tires, was a major partner of the 2007 Formula V6 Renault Asia round which was held at Zhuhai International Circuit earlier this month.…
PHARMACEUTICAL COMPANY SUPPORTS CHINESE CHESS TEAM
May 24, 2007
Tanggula Pharmaceuticals has finalised a deal with the China International Chess Association and will be a major partner of the China International Chess Team for the next 3…
SIEMENS BECOMES FIRST INDEPENDENT EXPO PARTNER
May 24, 2007
German technology company Siemens has been the first multinational company to independently become an Expo 2010 Global Sponsorship Partner. As part of its deal with the Bureau of…
MOTORCYCLES PARTNER OF BEIJING GAMES ANNOUNCED
May 24, 2007
The Guangzhou Dayang Motorcycle Company has become the official motorcycle supplier of the Beijing 2008 Olympic Games and the official exclusive motorcycle supplier of the Beijing 2008 Paralympic…
GAMES EQUESTRIAN PROGRAM LAUNCHED
May 24, 2007
Organisers of the Beijing Olympics have officially launched the marketing program for its extensive Equestrian program which will be ran out of Hong Kong. The program includes Associate…
RONGFU AUTOMOBILE PARTS TO SUPPORT GRASSROOTS DEVELOPMENT
May 20, 2007
Rongfu Automobile Parts Wholesale has become a major partner of the Liaoning Men Youth Basketball Team and has committed 50,000 yaun for the naming rights opportunity.
NASCAR OFFICIALS VISIT CHINA BUT NO RACE PLANNED
May 20, 2007
Organisers of the US motor sport series NASCAR have completed a visit to China, not to investigate options to race the series in the country, but to examine…
HAIER RAMPS UP GAMES LEVERAGE PROGRAM WITH CCTV
May 20, 2007
Electrical good brand Haier has provided further insight into its Beijing Olympics marketing program which includes a significant involvement with the Games' broadcast partner CCTV. The company is…
GREAT WALL MOTORS SUPPORTS WATER GAMES
May 20, 2007
The Great Wall Motor Company, the largest privately-owned auto-motive manufacturer in China, has become the official automobile supplier for the China Water Games, which is organised by the…
UMBRO ANTICIPATING MASSIVE GROWTH IN CHINA
May 20, 2007
Global sporting apparel brand, Umbro (China) will remain the naming rights sponsor of the Five Player Football Competition and has also increased its commitment to further develop its…
HONGXINGERKE GROUP SUPPORTS INTERNATIONAL WOMEN'S TENNIS
May 20, 2007
Sports apparel company Hongxingerke Group has become the major sponsor of the International Female Tennis Series, one of the most significant ITF matches on the women's international circuit…
