Deals

AC Milan Secure Fujitsu Partnership

February 13, 2014

Italian Serie A giants AC Milan have sealed a three-year partnership deal with Japanese technology equipment brand Fujitsu.

ASN INSIGHT: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Pepsi & MTV Launch Indie Culture Channel in India

February 6, 2014

The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…

Opinion: Pro Boxing Tipped To Grow In Pakistan

February 5, 2014

Pakistan has had a history of producing talented amateur boxers in the light welterweight divisions, including Hussain Shah who won a bronze medal in the 1988 Seoul Olympics.

Dal Shabet Scores Popcorn Call Deal

February 4, 2014

The popular sextet from the Korean all-girl pop group Dal Shabet is slated as brand ambassadors for Popcorn Call.

India’s Auto Expo 2014 Courts Celebrity Endorsers

February 3, 2014

Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.

BMW Unveils Special Year of the Horse cars in China

January 31, 2014

The German automaker ushers in Chinese New Year launching limited Year of the Horse editions of its M-model sedans in China, which include the 3- and 7-series and…

Revamped WTA Championships Tour Slated For Singapore This Year

January 29, 2014

The Women’s Tennis Association, which has opened an office in the city-state, is set to revamp its season ending WTA Championships.

Garuda Clinches New Deal With LFC

January 28, 2014

English Premier League team Liverpool FC, which is in contention for a Champions League qualifying spot, has announced a two-year deal with Garuda Airlines.

Vodafone India in a First With Branded Metro Station

January 27, 2014

Telco giant Vodafone (VOD.L) has scored a major inroad with a fully branded Metro station in Gurgaon, Delhi.