Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
CANON CONTINUES BASEBALL BACKING THROUGH UNIVERSITY CELEBRATION
June 11, 2007
Print technology and imagery specialist Canon have proved further insight into its involvement with baseball in China. As well as recently renewing its major sponsorship of the China…
LI NING TO PARTNER NETWORK TENNIS CLUB
June 11, 2007
The Network Tennis Club celebrated its first anniversary in May and has announced a major sponsorship deal with local apparel brand Li Ning. Li-Ning executive director, Zhang Zhi,…
MITSUBISHI SUPPORTING AMATEUR RALLY CAMP
June 11, 2007
Mitsubishi Motors has become a major sponsor of the Blue Usher Rally Training Camp which was held at the Suzhou Bendu Racetrack in May. Jian Qing Long, general…
SONY SUPPORTS WOMEN'S WORLD CUP LEAD UP EVENT
June 11, 2007
Global electronics giant Sony has provided more comments on its sponsorship of football in China. The company was a major partner of Sony Football Paradise, a youth event…
BANK OF CHINA SPONSORS MOUNTAINEERING EVENT
June 11, 2007
The Bank of China has become a major sponsor of the National Mountaineering Fitness Assembly with the company to become the naming partner of the Bank of China…
GUANGDONG YANHAI SUPPORTS WOMEN'S FOOTBALL
June 11, 2007
Guangdong Yanhai Group has become a major sponsor of the Zhanjiang women's football team which competed in the 6th National Urban Games Women's Football tournament in May. It…
LI NING STRESSES IMPORTANCE OF YOUTH DEVELOPMENT
June 11, 2007
Chinese sports apparel brand Li Ning has provided an insight into its involvement as a sponsor of Children's Gymnastics in China. The company has been supporting the Children's…
NANJING DAHUA EXPANDS BASKETBALL SUPPORT TO JUNIOR RANKS
June 8, 2007
Nanjing Dahua Co has become the major partner of Nanjing City's largest youth basketball event, the Dahua Fairview China City Cup. The youth basketball deal compliments the company's…
GRC BANKING EQUIPMENT TO SPONSOR TENNIS TOURNAMENT
June 8, 2007
China's biggest automatic teller machine producer, GRC Banking Equipment, has become the naming rights sponsor of the 2007 National Financial System Tennis Tournament, which will be held later…
ITG REAL ESTATE SPONSORS SAILING REGATTA
June 8, 2007
Xiamen International Trade Group (ITG) Real Estate Investment & Management was the major sponsor of the 2nd Xiamen-Hong Kong Sailing Rally which was held late last month. The…
FAST FOOD GIANT SUPPORTS WOMEN'S TABLE TENNIS
June 8, 2007
Jiangsu Lihua Fast Food has become the major partner of the Jiangsu women table tennis team. As part of the one year deal, Jiangsu Lihua Fast Food will…
MAJOR LEAGUE BASEBALL EYES CHINA OPPORTUNITIES
June 8, 2007
Senior executives from USA's Major League Baseball were in China to explore opportunities for future games in the region. Jimmie Lee Solomon, executive vice president of MLB was…
SPORT TO BENEFIT AS NIKE CHASES AMBITIOUS CORPORATE RESPONSIBILITY GOALS
June 8, 2007
Global sport brand Nike has pledged to more deeply integrate corporate responsibility into its long-term growth and innovation business strategies following the release of its fiscal 2005 and…
NEW BEER PARTNER FOR CHINESE BASKETBALL
June 8, 2007
The commercial managers for the Chinese national basketball, Infront Sports & Media, have finalised a major sponsorship deal with local beverage company, The Pearl River Brewery which will…
MARKETING AND MEDIA GROUP MAKES PLAY AT VIRTUAL SPORT WORLD
June 8, 2007
Just one week after the Renault Formula 1 team launched its own 'island' in the 'Second Life cyber community, featuring a range of areas and activities allowing virtual…
SAMSUNG LAUNCHES GAMES PROGRAM
June 8, 2007
The sponsorship leveraging program for Olympic major sponsor Samsung was kicked into top gear this week with the electronic giant launching its games campaign and three new handsets,…
UNILEVER SPONSORS BADMINTON OPEN
June 3, 2007
Unilever's Zhonghua Toothpaste brand has become a major partner of the China Badminton Open, which will be held at the Wutaishan Sports Centre of Jiangsu Province later this…
SCOTTISH BREWER - ONE TO WATCH
June 3, 2007
Edinburgh-based brewing company, Scottish & Newcastle, has announced plans to break into the Chinese market following a successful period of test-marketing in Beijing and Shanghai. The company, which…
DONGFENG CITROEN ANNOUNCES BASKETBALL DEAL
June 3, 2007
The Wuhan University of Technology, National Men's Basketball Team has announced Dongfeng Citroen as its new naming rights partner. Dongfeng Citroen vice president, Wei Wen Qing, said that…
MAJOR BEER SUPPORTER FOR 2011 UNIVERSITY OLYMPICS
June 3, 2007
Kingway Beer has been announced as a major partner of the 2011 World Summer Universiade, an international multi-sport event which will be held in Shenzhen in 2011. Kingway…
LI NING TO PARTNER BEIJING INSTITUTE FOOTBALL
June 3, 2007
The Beijing Institute of Technology University Football Team, which competes in the National First Division Football League, has continued a strong run of sponsorship deals and has announced…
NESTLE ANNOUNCES BEIJING GAMES AND WORLD EXPO DEALS
June 3, 2007
Global food manufacturer, Nestle, has recently become a major partner of both the 2008 Beijing Olympics and the 2010 World Expo in Shanghai. The company will primarily display…
SAMSUNG SUPPORTS BEIJING TAEKWONDO CHAMPIONSHIP
June 3, 2007
Global electronics company Samsung has provided an insight into its sponsorship of the 2007 Beijing World Taekwondo Federation (WTF) World Taekwondo Championships, which was recently held at the…
TENCENT ANNOUNCED AS UNIVERSITY OLYMPICS PARTNER
June 3, 2007
Internet technology and online community operator, Tencent has become the internet partner of the 2011 Universiade which will be held in Shenzhen. The company's chairman said the company…
CHINA BASKETBALL SECURES BREWING PARTNER
June 1, 2007
Zhujiang Beer has become a major partner of the China National Basketball Team as it continues its preparations for the Olympics in 2008. The State Basketball Sport General…
MIDEA GROUP TO SUPPORT SHUNDE GOLF
June 1, 2007
Electrical appliance manufacturer, the Midea Group, has announced that it will be the naming rights partner of the Midea China Classic, which will take place at the Guangdong…
VOLKSWAGEN AUDI BACK BARCELONA TOUR
June 1, 2007
The Spanish football team, Barcelona, will be touring China in August and local automotive distributor Volkswagen Audi has become a major supporter of international teams visit. Volkswagen Audi…
SINOPEC SHOWS ITS GREEN OLYMPIC CREDENTIALS
June 1, 2007
Lubricant company Sinopec Protection has become an official partner of the 2007 Third Pole Of The Earth Mount Qomolangma Expedition. A spokesperson from Sinopec said they are hoping…
HSBC DEVELOPS EXTENSIVE GRASSROOTS GOLF PROGRAM
June 1, 2007
HSBC Bank and the China Golf Association have announced a new program that is aimed at developing junior golf in China to world-class levels. The program is called…
AIR CHINA TO PARTNER OLYMPIC CULTURAL FAIR
June 1, 2007
Major Olympic partner, Air China, has announced it will partner the 13th World Olympic Collectors' Fair which will be held in Beijing from June 23 to 28, prior…
