Deals

Singapore Table Tennis Scores A New Sponsor

March 5, 2014

Neo Garden Catering, one of the fastest growing food and beverage(F&B) services provider in Singapore, will become a partner of the Singapore Table Tennis Association (STTA) from April…

Atletico Madrid Extends Partnership With Azerbaijan

March 4, 2014

La Liga highflier Atletico Madrid, who are still in the race for the domestic league title and Champions League honours, has renewed its primary sponsorship deal with the…

Seoul Samsung Thunders Partners Herbalife

February 27, 2014

Global nutrition giant Herbalife has become the official nutrition partner of Seoul Samsung Thunders, a Korean professional basketball team, which competes in the KBL, the nation’s premier league…

Kelantan FA Partners Malaysian Tourism Board

February 26, 2014

Malaysian Super League (MSL) outfit Kelantan FA has scored an endorsement deal with The Malaysian Ministry of Tourism and Culture.

Burberry Rides On WeChat Tide

February 24, 2014

Burberry has collaborated with WeChat, to offer fans a social fashion experience during the famous English brand’s recent Autumn/Winter show.

HSBC Sponsors Global Youth Grassroots Rugby Programme

February 21, 2014

HSBC has partnered Serevi Rugby, a Seattle-based organisation founded by Waisale Serevi, a former Fijian sevens superstar, to launch the youth HSBC Rugby Festivals Programme.

Amitabh Bachchan Becomes Complan’s First Celebrity Endorser

February 20, 2014

The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.

OPINION: The Premier League, Sponsored by…Asia?

February 20, 2014

Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in…