Deals

Manda Fermentation Secures Red Devils Deal

September 13, 2013

One of the most popular and biggest football clubs in the world, Manchester United has announced a five-year partnership with Japanese health foods company Manda Fermentation.

Kim Woo Bin Scores For Diadora

September 12, 2013

Upcoming Korean model turned actor, Kim Woo Bin, 24, has sealed an endorsement deal with Italian sports brand Diadora.

Asian Paints Makes A Splash Onto Branded Content

September 10, 2013

Har Ghar Kuchh Kehta Hai, the latest 10-part infotainment series on Indian television channel Colors features celebrities recounting their childhood memories and the house where they spent their…

Clixster Mobile Partners Malaysian Rugby Union

September 5, 2013

The Malaysian Rugby Union has agreed a five-year sponsorship deal with homegrown telecoms firm Clixster Mobile. The deal is reportedly worth US$303,000.

Adidas Badminton Seals China Masters Sponsorship

September 4, 2013

Sporting apparel and equipment giant Adidas has secured official title sponsorship of the prestigious China Masters, one of the two major Badminton World Federation’s (BWF) tournaments in the…

Samsung Sponsors CBF

September 3, 2013

Ahead of next year’s FIFA World Cup, the Brazilian Football Confederation (CBF) has signed a new sponsorship deal with Samsung.

Oil & Natural Gas Corporation (ONGC) sponsors Team India

September 2, 2013

One of the world’s largest corporations, India based ONGC, will replace Panasonic as the main sponsor of the Indian national football team for the next season.

Subway Partners The Asian Tour

August 30, 2013

Subway, the world’s largest sandwich chain, has become the Official Quick Service Restaurant of the Asian Tour.

Manchester United Wraps Up Another Tyre Deal

August 29, 2013

Federal Corporation, a leading Taiwanese tyre manufacturer, has become the latest company to seal a three-year partnership deal with the English Premier League football giant.

DRB-HICOM Unveils The EurAsia Cup

August 27, 2013

One of Malaysia’s largest conglomerates, DRB-Hicom Bhd was announced as the Presenting Partner of the inaugural EurAsia Cup, which will take place at the Glenmarie Golf and Country…