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TENCENT SUPPORTING LOCAL FORMULA ONE RACING
June 24, 2007
Internet technology and online community operator, Tencent, was a major partner of the Asian Geely Formula (AGF) International Open held at Beijing's Goldenport Motor Park this month. The…
LIANFA REAL ESTATE SUPPORTS CROSS STRAITS DRAGON BOATS
June 24, 2007
Lianfa Real Estate has provided an insight into its sponsorship of the Cross-Strait Dragon Boat Competition which was held at Xiamen's Jimei Dragon Boat Lagoon, earlier this month.…
SUNLIGHT LUBRICATION INCREASES MOTORSPORT MARKETING
June 24, 2007
Hong Kong based lubricant company, Sunlight Lubrication Limited has provided comments on its motorsport marketing strategy and in particular its new sponsorship with China Rally Championship outfit, the…
OLYMPIC SPONSORSHIP PROGRAM AHEAD OF BUDGET
June 24, 2007
The sponsorship program for the Olympic Games has surpassed expectations with the search for games sponsors to be over by years end, according to Yuan Bin director of…
AUX CO COMMENTS ON OLYMPIC SPORT CENTRE PARTNERSHIP
June 24, 2007
Air conditioner manufacturer AUX Co, has provided an insight into its role as exclusive strategic cooperative partner of the National Olympic Sports Centre. The company's vice president, Wang…
RED BULL TO BACK IRONMAN TRIATHLON TEAM
June 21, 2007
Global energy drink brand Red Bull has become a major sponsor and the official energy drink supplier of the National Ironman Triathlon Team. As part of the deal…
MAJOR PARTNER COMMENTS ON VOLLEYBALL MASTERS SPONSORSHIP
June 21, 2007
The Xilaijian Company was an official sponsor of the 2007 China International Women's Volleyball Masters which were hosted by the China Volleyball Association at the Zhejiang Ningbo Beilun…
GUANGDONG BIG BROTHER PARTNERS FREE STYLE WUSHU
June 21, 2007
The Jiangsu Wushu Free Style Team has received a boost with Guangdong Big Brother Group signing up as a major sponsor of the team prior to its recent…
CHINA MERCHANT BANK TO INCREASE SPORTS MARKETING PROGRAM
June 21, 2007
China Merchant Bank (CMB) has renewed its major sponsor of the Tianrong F1 Motorboat Team which will compete in the F1 Motorboat World Games to be held in…
AMWAY TO SUPPORT ALL CITIZENS EVENT
June 21, 2007
Nutrilite, Amway has become a major sponsor of the 2007 All Citizens Exercise Month to be held in the Zhejiang region. As well as the sponsorship contribution, Amway…
CHONGQING SOUTHERN GROUP SUPPORTING PLAYER WELFARE
June 21, 2007
Chongqing Southern Group has become the major sponsor of the Chongqing Football Team and has made a commitment to assist players to develop the necessary skills so they…
COKE SPONSOR CHINA ONLINE GAMING TEAM
June 21, 2007
Successful China based electronic gaming team, wNv Gaming has finalised a sponsorship deal with global beverage company Coca Cola. Although Coca Cola is very much into active sport…
INFRONT AND EXCEL TO DEVELOP CHINA PLAYER MANAGEMENT JV
June 21, 2007
Infront Sports & Media, the commercial partner for the China Basketball Association's Professional Basketball League and the national team, has further strengthened its ties with the game in…
GUAYUAN WINE SPONSORS ASIAN TABLE TENNIS CHAMPIONSHIP
June 17, 2007
Leading wine company, Jinshiyuan Group, has become the official wine supplier for the 18th Asian Table Tennis Championship and will be promoting its Guoyuan brand through the association.…
UEFA GOLF FINALISE MAJOR SPONSORSHIP DEAL
June 17, 2007
The 8th UEFA Golf Match has secured Guangdong Gangjian Sports Goods as its major sponsor. A spokesperson from UEFA organising committee said that an event of this calibre…
PHARMACEUTICAL GROUPS UNITE TO SUPPORT BRIDGE MATCH
June 17, 2007
Harbin Pharmaceutical Group and People Tongtai Pharmacy have become the joint major naming rights partners of the 2007 Helongjiang Bridge Game. The two organisations will receive branding on…
NEW ELECTRICAL GOODS PARTNER FOR CHINESE SAILING
June 17, 2007
Electrical goods company Konka Group has become a major partner of the Shenzhen Aquatic Sports General Administration and will be supplying Konka colour televisions, mobile telephones and refrigerators…
JINLONGYU COOKING OIL SUPPORTS SIGNATURES WALK
June 17, 2007
South China Sea Oil Industry subsidiary, Jinlongyu Cooking Oil, was a major partner of the Changsha City Building Fifth Ring Road 10 000 Signatures Walk, which took place…
NEW APPLE CONCEPT TO SUPPORT LOCAL ELECTRONIC WORLD CUP
June 17, 2007
IT peripherals manufacturer, New Apple Concept, has become a major sponsor of the 2007 Electronic Sports World Cup round in China. The event will be held in the…
DHS SPORTS TO EVEN GLOBAL TABLE TENNIS PLAYING FIELD
June 17, 2007
DHS-Sports has become a major partner of the Zagreb World Table Tennis Championship and as part of the deal, the eleven teams competition in the series played in…
METRO CASH & CARRY SPONSOR ZHEJIANG TABLE TENNIS
June 15, 2007
Leading wholesale distributor, METRO Cash & Carry has announced that it will be the major sponsor of the Zhejiang Business Bank Table Tennis Club. As part of the…
HUHEHOT FOOTBALL TEAM SECURE MAJOR BACKER
June 15, 2007
Inner Mongolia Chahannao-er Seaweed has become a major sponsor of the Huhehot Football Team which competes in the Chinese A Division League. A spokesperson from the Huhehot Football…
NIELSEN EXPANDS FAN LINKS TO COVER BEIJING GAMES
June 15, 2007
US based media research firm Nielsen has announced that its sports division will expand its existing Fan Links service to capture the purchasing power of Olympic fans. The…
BEIJING TO PARIS RALLY FINALISE SPONSORSHIP
June 15, 2007
Swiss watch brand Blancpain has become the major sponsor of the world oldest cross continental car rally, the Beijing to Paris Rally. The rally, which is celebrating its…
HONG KONG TABLE TENNIS FINALISE LOCAL DEAL
June 15, 2007
Zhuhai Yonglong Group has become a major partner of the China Hong Kong Table Tennis Team and received branding on high profile player, Li Jing, who competed in…
COKE LAUNCH MOBILE SOCIAL NETWORKING COMMUNITY
June 15, 2007
Coca-Cola has announced the creation of a new virtual social network community which will primarily target mobile users in China. The service is similar to existing networks like…
BEIJING GAMES GET SERIOUS ON AMBUSH MARKETING
June 15, 2007
Organisers of the 2008 Beijing Olympics have provided some comments about measures put in place to prevent ambush marketing at the Games. Beijing Games, vice director of marketing,…
DHL SPONSORS SPECIAL OLYMPICS
June 15, 2007
German international express transport company, DHL Express, will be a major partner of the Special Olympic Games for the next three years. The company will also become a…
SONY SUPPORTS WOMEN'S WORLD CUP LEAD UP EVENT
June 11, 2007
Global electronics giant Sony has provided more comments on its sponsorship of football in China. The company was a major partner of Sony Football Paradise, a youth event…
BANK OF CHINA SPONSORS MOUNTAINEERING EVENT
June 11, 2007
The Bank of China has become a major sponsor of the National Mountaineering Fitness Assembly with the company to become the naming partner of the Bank of China…
