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Saif Ali Khan Endorses Olympic Gold Quest
October 10, 2014
Bollywood star Saif Ali Khan, has been announced as the brand ambassador of Olympic Gold Quest (OGQ), to raise funds for the training of the athletes supported by…
Sockatyes Partners La Liga
October 9, 2014
The La Liga’s governing authority (LFP) has announced a partnership with Chinese football accessories company Sockatyes.
Cartier Blings In CNN Branded Content
October 8, 2014
Global news giant CNN has announced an agreement with Cartier as a sponsor of its new Ones To Watch series.
Kim Soo-hyun & Tang Wei Endorse Nature Bounty
October 6, 2014
American natural supplement maker, Nature Bounty, has pulled in two of Asia’s biggest young actors to raise its brand awareness in Hong Kong’s competitive natural supplement market.
FC Goa Gears Up For ISL
October 3, 2014
With the ISL capturing the attention of football fans in India, it is little surprise Goa, one of the traditional powerhouses in the country, has been bustling with…
AlphaBat Endorse Boy London
October 2, 2014
AlphaBat, the all-male Korean hip hop group, which was launched last year under Simtong Entertainment, continues its brand endorsement ties with Boy London.
Chinese Celebrities Can Boost Kenya’s Tourism
September 30, 2014
Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, due to acts…
Turkish Airlines Partners Japanese Basketball League
September 29, 2014
The fledging professional basketball landscape in Japan has received a major boost from Turkish Airlines.
Atletico de Kolkata Scores Aircel Partnership
September 26, 2014
Atletico de Kolkata, a franchise in the new Indian Super League (ISL) football tournament, has secured a key partnership deal with Indian mobile network provider Aircel.
All Things Hair (ATH) Takes Off In The Philippines
September 24, 2014
All Things Hair (ATH) YouTube Channel, a branded content initiative by Google and Unilever’s global hair brands^, has debuted with much fanfare in the Philippines.
