Deals

INSIGHT: Tata Motors breaks mould with fully integrated content partnership in India

August 21, 2013

Tata Motors, India’s largest car manufacturer, has shown its India competitors how to do Branded Content well by rolling out a neat integration of its brand and product into…

Nagris Fakhri Becomes Reebok’s Latest Brand Envoy

August 20, 2013

Sports giant Reebok has announced a deal with Bollywood star Nagris Fakhri as fitness envoy for its women’s line ‘Studio’. The products will be focused on dance, aerobics…

Huawei Signs A Sponsorship Deal With Borussia Dortmund

August 19, 2013

China based global information technology and telecommunications (ICT) giant, Huawei, is set to become a partner of Bundesliga team Borussia Dortmund.

Arsenal Announces Bodog As Official Asian Bookmaker

August 16, 2013

Ahead of the upcoming Barclays Premier League season, London based Arsenal has announced a three-year deal to make online gaming portal Bodog its official Asian betting partner.

Hockey India Scores Apparel Partnership Deal

August 15, 2013

Hockey India has announced local brand Shiv Naresh as its apparel partner for the national teams and Hero Hockey India League (HHIL).

Speedo Renews Partnership With Chinese Swimmers

August 14, 2013

Swimwear and equipment giant Speedo extends its partnership with the China Swimming Association (CSA) until 2017.

Rakuten joins Toyko 2020 Olympics Bid

August 13, 2013

Japanese based e-commerce giant Rakuten has become the latest corporation to partner Toyko’s bid to host the 2020 Olympic Games.

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…

Vodafone Becomes Indian Badminton League (IBL) Title Sponsor

August 9, 2013

The Indian Badminton League (IBL) has announced telco giant Vodafone India as the title sponsor of the inaugural event, which is loosely modeled after the IPL and features…

Bridgestone continues World Golf Championships Title Sponsorship

August 8, 2013

The Japanese tyre manufacturer extends its commitment to the World Golf Championships by agreeing to a 4-year deal, which continues its title sponsorship of the invitational tournament at…