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BANK OF COMMUNICATIONS BACK SIXTH CITIES GAMES
July 9, 2007
Further to the report this week on the Bank of Communications' sponsorship of the Women's Football finals in the Sixth Cities' games, the Wuhan Urban Commercial Bank will…
FLYCO SPONSOR CHINA PROFESSIONAL LEAGUE TEAM
July 9, 2007
Flyco Group has paid RMB 1.2 million to be the naming rights sponsor of the Mingri Football Club and in do so has become the first company from…
SPONSORSHIP AWARDS FOR EMIRATES
July 5, 2007
Massive global sponsorship spender Emirates has been recognised for its major partnership with FIFA for the 2006 World Cup, winning two awards at the recent '
GOLDEN FLYING HORSE SPONSORS FOUR NATIONS FOOTBALL
July 5, 2007
The Shenyang Golden Flying Horse Paint Company and the Shenyang Evening Paper will be the major sponsors of a four team, international football series to be held in…
TIANJIN GREEN PAINT SPONSORS FOOTBALL
July 5, 2007
The Tianjin Green Paint was a major corporate supporter of the third Mayor's Cup football match, which was held in Teda this month. The match was also backed…
MICROSOFT CHINA BECOMES OLYMPIC SUPPLIER
July 5, 2007
Global software giant Microsoft has been announced as the official systems' software supplier for the Beijing 2008 Olympic Games. As the systems' software supplier of Beijing 2008 Olympic…
VENETIAN HOTEL BECOMES INDOOR GAMES PARTNER
July 5, 2007
The Venetian hotel will be the Official VIP Hotel, Hospitality Partner and Headquarters Hotel of the 2nd Asian Indoor Games to be held this October. Under the agreement…
KUNLUN LUBRICANT INTERNATIONAL EXPOSURE THROUGH TRUCK SERIES
July 5, 2007
Kunlun Lubricant was a major corporate sponsor of the Fifth Foton Auman Cup National Truck Series which were held in Zhejiang Ningbo earlier this month. According to a…
'TRENDY' YOUTH GAMES CONCEPT TO CREATE OPPORTUNITIES
July 5, 2007
A new push by the International Olympic Committee (IOC) to embrace sports that are attractive to today's youth could soon lead to another change to the local sporting…
CYCLING EVENT SECURES PEAK
July 1, 2007
Sporting equipment and apparel brand PEAK, has renewed its sponsorship of the Qinghai Lake International Cycling Tournament. PEAK vice president, Xu Zhi Hua, said that the sponsorship of…
FURTHER DETAILS ON FOTON'S TENNIS SUPPORT
July 1, 2007
Further to last week's CSN announcement of Foton Automobiles' partnership with the China Tennis Association's China Youth Tennis Development Fund, this week it has been revealed that from…
HENAN FRETECH CONTINUES MOTORSPORT MARKETING
July 1, 2007
Manufacturing company Henan Fretech has renewed its sponsorship of the Pan-PRD Super Race Festival and will remain a major corporate partner of Zhuhai International Circuit for a further…
WOMEN WEIGHT LIFTING SECURE MAJOR DEAL
July 1, 2007
Hongxingerke Group has become a major sponsor of the Chinese women's 48kg weight lifting team and will assist with the team's preparations for the 2008 Olympic Games. A…
ANTA SPONSOR DALIAN MARATHON
July 1, 2007
Sports equipment and apparel company, ANTA China, was the official sports wear sponsor of the ANA Cup Dalian International Marathon which was held on the 17th of June…
NINE-A-SIDE FOOTBALL ATTRACTING CORPORATE INTEREST
July 1, 2007
Corporate sponsorship interest in the Yin Chuan '
NEW BACKERS FOR RALLY TEAM
July 1, 2007
Southeast Motors has now officially signed as the title sponsor of the Wan Zhi Car Rally Championship Team, with the team to be known as the Mitsubishi Lancer…
KAPPA BACKS CHINESE 49ERS
July 1, 2007
Italian sports brand Kappa has become a major partner of the Chinese 49er class sailing team which will compete in the 2008 Beijing Olympics. As part of the…
AN INSIGHT IN SAMSUNG WORLD CYBER GAMES INVOLVEMENT
July 1, 2007
Electronics giant Samsung has provided an insight into its sponsorship of the World Cyber Games (WCG) and the China zone round of the international competition often referred to…
AGILITY PROPERTY SPONSORS DRAGON BOAT CUP
July 1, 2007
Property development company, Agility Property, was a major sponsor of the Guangzhou International Dragon Boat Invitation Race, which was held last month at the Pearl River. The event…
HUANGHAI SUPPORTS MOUNTAINEERING TEAM
June 28, 2007
SG Automotive Group was a major partner of the Chinese national mountaineering team succeeded the 2008 Olympic torch preview at Mount Qomolangma (see article this week). The company…
MERCEDES-BENZ CONTINUES TENNIS SPONSORSHIP
June 28, 2007
Mercedes-Benz (China) has renewed its commitment to tennis in China and will remain the major sponsor of the China Open. As a sponsor of the competition for the…
FOTON AUTOMOBILES SPONSOR SAMARANCH BACKED TENNIS DEVELOP PROGRAM
June 28, 2007
Chinese vehicle manufacturer, Foton Automobiles has become a major partner of a new tennis youth initiative supported by former International Olympic Committee president, Juan Antonio Samaranch. The China…
PATRIOTS TOUR CHINA AND APPOINT LOCAL PR
June 28, 2007
US National Football League team the New England Patriots have appointed Shanghai based public relations company @PR to organise a media bootcamp involving between 20 and 30 representatives…
YILI GROUP BECOMES YANKEE SPONSOR
June 28, 2007
China's largest dairy products company Yili Group has become a major sponsor of US Major Baseball League team the New York Yankees. As part of the deal, which…
STATE STREET SUPPORTS CHILDREN OF HANGZHOU PROJECT IN US
June 28, 2007
US based financial services company State Street Corporation has contributed US$750,000 to support Children of Hangzhou: Connecting with China. Children of Hangzhou an interactive exhibit exploring contemporary Chinese…
NEW BICYCLE EVENT SECURES GIANT SPONSOR
June 28, 2007
A new major bicycling road race will be held next month in the Zhejiang province and it has secured Taiwanese bicycle manufacturer, Giant Manufacturing, as its naming rights…
KELON AIR CONDITIONING SPONSOR EVEREST TORCH RELAY PREVIEW
June 28, 2007
A team of Chinese and Tibetan mountain climbers have rehearsed the Olympic Torch's journey to the summit of Mount Qomolangma (Everest) and successfully ignited a test version of…
AUX CO COMMENTS ON OLYMPIC SPORT CENTRE PARTNERSHIP
June 24, 2007
Air conditioner manufacturer AUX Co, has provided an insight into its role as exclusive strategic cooperative partner of the National Olympic Sports Centre. The company's vice president, Wang…
HAIER COMMENTS ON NBA PARTNERSHIP
June 24, 2007
Electrical consumer goods manufacturer Haier Group has opened a new basketball centre called the NBA Haier Basketball Institute and has commented on the importance of basketball in China…
HAINAN AIRLINES INVESTS IN SMALL ALL TRAINING FACILITY
June 24, 2007
Hainan Airlines Group has become a strategic partner of the Administrative Centre of Ball Sports and as part of its partnership, the company will build a new national…
