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Singha Is Rugby World Cup’s Official Beer

October 28, 2013

Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…

Hameedia Snags a Deal With Sri Lankan Cricket Board

October 25, 2013

One of the oldest and most established Sri Lankan fashion brands, Hameedia has become the official formal clothing partner of the Sri Lankan national cricket teams.

Casio Releases Girls’ Generation Baby-G Behind The Scenes Campaign Video

October 24, 2013

Leading Japanese watchmaker Casio, have released the making of video for the 2013 Fall/Winter Real Baby-G pictorial featuring popular Korean band Girls Generation, on online portals such as…

Hugh Jackman Endorses Micromax’s Canvas Turbo

October 22, 2013

Indian mobile handset brand Micromax has snagged Hollywood star Hugh Jackman as brand ambassador for Canvas Turbo, the brand’s soon-to-be-launched smartphone.

Chanel’s The Little Black Jacket Exhibition Heading To Singapore

October 21, 2013

Catch the celebrity photos of Kayne West, Milla Jovovich, Vanessa Paradis, Keira Knightley, Song Hye Kyo, Yoko Ono and more wearing the iconic Chanel jacket at The Little…

Halston Prioritises E-Tailing in Asia

October 18, 2013

American fashion label Halston, which was famous in the disco era, has launched a global flagship via its online store.

Indian Designers Leap Onto Mobile Apps

October 15, 2013

The Indian fashion industry is finally on the mobile apps bandwagon. Four major homegrown couture labels have collaborated with local apps maker SnapLion to launch their own free…

Swansea AFC Scores LG Electronics Deal

October 14, 2013

Wales-based English Premier League team, Swansea AFC, has secured a sponsorship deal with Korean conglomerate LG Electronics.

ZTE Partners Houston Rockets

October 9, 2013

Leading NBA team Houston Rockets has officially announced China-based ZTE, as their official smartphone partner for the upcoming 2013-14 season.

Feature: Li Na Extends Partnership With Crown

October 7, 2013

In an effort to woo more Asian customers, casino and resort operator, Crown, has extended its endorsement deal with Chinese tennis star Li Na for two more years.