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GAMES APPOINT TEMPORARY POWER SUPPLIER
July 23, 2007
The Beijing Olympics organising committee (BOCOG) has announced Scottish based global rental of power, temperature control business, Aggreko Plc, as the Exclusive Supplier of Temporary Power and Temperature…
CANON COMMITTED TO TENNIS DEVELOPMENT IN CHINA
July 19, 2007
Canon (China) Corp will be a major sponsor of the 2007 China Open tennis tournament which will be held in Beijing from 8 September to 23 September. Hideki…
JAPANESE OFFICE DESIGNER BECOMES GAME PARTNER
July 19, 2007
Japan's largest commercial office design company, Kokuyo, has become the official sponsor of the 2008 Beijing Olympic Games. As part of the deal, the company will offer office…
STEELSERIES EXPANDS CHINA GAMING SPONSORSHIP
July 19, 2007
SteelSeries, a leading manufacturer of professional gaming gear, has become an official sponsor of the Tongren Esports Club, commonly known as TR. The company, which has its head…
BEIJING UNIPACK BECOMES GAMES PARTNER
July 19, 2007
Beijing Unipack Packing and Printing Company has become the official printing service supplier for the 2008 Beijing Olympic Games. BOCOG Marketing Director, Yuan Bin, said Unipack will be…
TOMTOM TO ENTER CHINA
July 19, 2007
Netherlands-based maker of navigation systems, TomTom, is understood to have plans to begin marketing its range of GPS product in China by the end of this year. Caroline…
IRAQI OLYMPIC TEAM APPOINT CHINESE APPAREL PARTNER
July 19, 2007
The Iraqi Olympic Committee has appointed Chinese sports apparel company Bek as an official partner with the sports gear company to provide the Iraqi national teams' players and…
SOHU AND CCTV JOIN FORCES FOR GAMES
July 19, 2007
Two of China's largest information companies, CCTV.com and Sohu.com will join forces to provide an enhanced service for the 2008 Beijing Olympics. CCTV.com general manager, Wang Wenbin said…
CHINA MOBILE LIKELY TO BID FOR GAMES MOBILE TV RIGHTS
July 19, 2007
Olympic partner China Mobile is planning to bid for the mobile television rights for the 2008 Beijing Olympics according to a senior official from the company. China Mobile's…
TAISHAN LIQUOR BRAND SUCCEEDS THROUGH SPONSORSHIP
July 16, 2007
The Taishan Shengliyuan Group has provided some insight into its major sponsor of the recent 2007 Asian Weight Lifting Championships which were held in the Shan Dong Province…
ANTA CHINA SUPPORT GRASSROOTS EVENT
July 16, 2007
Sports equipment and apparel company, ANTA China, has paid 400,000 RMB to become a sponsor of a major sporting event to be held in Foshan City. Wu Wenhou,…
UNI PRESIDENT TARGETS HIGH SCHOOL STUDENTS THROUGH BASKETBALL
July 16, 2007
Taiwan based food conglomerate, Uni President, has become a major partner of a new summer basketball competition aimed at middle school students in Shanghai. The event has also…
LENOVO UPS ITS STAKE IN BEIJING GAMES
July 16, 2007
Chinese electronics company and major Olympics sponsor, Lenovo, has increased its involvement with the 2008 Beijing Games by becoming a major partner of the Chinese Athletics Team. As…
MERIDA CREATES WIN WIN AT TOUR DO QINGHAI LAKE
July 16, 2007
Taiwan based bicycle company, Merida Bicycle (China) has renewed its sponsorship of the Qinghai Bicycle Team which is participating in Tour of Qinghai Lake this week. As part…
DAKENING SPONSOR BEACH THEMED GAMES
July 16, 2007
Xi'an-Janssen Pharmaceutical has become a major sponsor of a fitness beach themed event which will be held in five provinces and cities such as Beijing, Guangdong, Zhejiang, Shandong…
SPEEDWELL TO BACK MOTORSPORT IN CHINA
July 16, 2007
Footwear brand, Speedwell, was the official footwear brand of the Pan Delta Super Racing Festival which was recently held at the Zhuhai International Circuit in Shanghai. The sponsorship…
HERBAL TEA SPONSOR OF GUANGDONG MAJOR EVENT
July 16, 2007
Deng's Herbal Tea will be a major sponsor of the 2007 Workers' Tug-of-war Competition which will take place in the Guangdong Province. The Tug-of-war event is the first…
POCARI SWEAT BACK UNIVERSITY BADMINTON
July 12, 2007
Japanese sports drink brand, Pocari Sweat, has become the naming rights partner of the 2007 University Badminton Challenge, which will be hosted by the Beijing University. The event,…
FOCUS MEDIA BEGIN PROMOTING SPECIAL WORLD SUMMER GAMES
July 12, 2007
Outdoor media organisation, Focus Media, has provided further insight into its appointment as a key sponsor of the 12th Special Olympics World Summer Games. The company's promotional campaign…
CERAMIC INDUSTRY UNITE TO SUPPORT JIAJIANG EVENT
July 12, 2007
A consortium of ceramics companies in Jiajiang were the corporate backers of a major Yangko Dance and Waist Drum event held in Jiajiang towards the end of June.…
CHINA SPORT INTERNATIONAL RAISING CAPITAL
July 12, 2007
Chinese sport apparel manufacture China Sports International is seeking to raise over 70 million Singapore dollars through an initial public offering on the Singapore Stock Exchange. It is…
CAMPBELL SOUP COMING TO CHINA
July 12, 2007
Iconic US brand, Campbell Soup, has announced plans to start selling its product in China and is hoping to capture a good proportion of the estimated 320 billion…
COUP FOR TOTAL SPORTS ASIA WITH FORMULA ONE TEAM APPOINTMENT
July 12, 2007
Asian sports marketing outfit, Total Sports Asia has been appointed by new Formula One team, Toro Rosso, as its official sponsorship agent for Asia and the Middle East.…
QINGDAO SECURE VOLVO OCEAN RACE STOPOVER
July 12, 2007
The port city of Qingdao, which will host the sailing for the 2008 Beijing Olympics, will also be the China stopover for the Volvo Ocean Race in 2008/09.…
BANK OF COMMUNICATIONS PARTNER WITH SIXTH CITIES' SPORT
July 9, 2007
The Bank of Communications - Wuhan Branch has become a major partner of the Sixth Cities' Games and will be the exclusive title sponsor of the Women's Football…
CRC ROUND FOUR SECURE LOCAL GOVERNMENT BACKING
July 9, 2007
The Guiyang municipal government was a major partner of the Kaiyang round of the 2007 China Rally Championship (CRC) and primarily promoted inbound tourism to the area through…
LI NING TO EQUIP SPANISH OLYMPIC TEAM
July 9, 2007
Chinese sporting apparel company Li Ning has become an official partner of the Spanish Olympic Committee and will be the official equipment supplier for the Spanish Olympic team…
OLYMPIC GAMES PRINTER APPOINTED
July 9, 2007
Shuguang Print Group has become the official printing service supplier for the 2008 Beijing Olympic Games. Head of Games marketing, Yuan Bin, said the deal has injected new…
ANOTHER PROPERTY GROUP BACKS DRAGON BOAT RACING
July 9, 2007
Continuing the trend of property company involvement in dragon boat racing, Rongxin Real Estate was the naming rights sponsor of the 2007 Dragon Boat Festival held in Fuzhou…
BANK OF COMMUNICATIONS BACK SIXTH CITIES GAMES
July 9, 2007
Further to the report this week on the Bank of Communications' sponsorship of the Women's Football finals in the Sixth Cities' games, the Wuhan Urban Commercial Bank will…
