Deals

Hello Kitty Goes Bubbly

November 13, 2013

The iconic kitty designed by Japanese company Sanrio becomes the first Asian animated character to get its very own champagne.

Lauren Gottlieb Becomes American Swan’s Brand Ambassador

November 12, 2013

American Swan, a preppy, international youth-oriented fashion brand, which is fast expanding in India, has roped in Lauren Gottlieb as a brand ambassador to launch their latest A/W…

OCBC Seals A Major Sponsorship Deal With Singapore Sports Hub

November 11, 2013

Singapore bank Oversea-Chinese Banking Corporation (OCBC) has been announced as a major sponsorship partner with Singapore Sports Hub in a deal worth over S$50 million.

NU’EST-M Set To Scale Chinese Music Scene

November 8, 2013

Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.

Huawei Scores AC Milan Deal

November 4, 2013

China’s largest telco Huawei has struck a three-year premium sponsor and official mobile partnership deal with Serie A giants AC Milan.

Lenovo Casts Ashton Kutcher As Product Engineer

October 31, 2013

Chinese IT giant Lenovo joins the growing troupe of Asian companies, which understand the pervasive influence Hollywood brings to their brands.

Priyanka Chopra Becomes First Asian Guess Ambassador

October 30, 2013

American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.

Singha Is Rugby World Cup’s Official Beer

October 28, 2013

Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…

Hameedia Snags a Deal With Sri Lankan Cricket Board

October 25, 2013

One of the oldest and most established Sri Lankan fashion brands, Hameedia has become the official formal clothing partner of the Sri Lankan national cricket teams.

Casio Releases Girls’ Generation Baby-G Behind The Scenes Campaign Video

October 24, 2013

Leading Japanese watchmaker Casio, have released the making of video for the 2013 Fall/Winter Real Baby-G pictorial featuring popular Korean band Girls Generation, on online portals such as…