Deals

Bridgestone fulfils ASN 2014 prediction with IOC Partnership

June 13, 2014

Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).

Suning Becomes Barca’s First Chinese Sponsor

June 12, 2014

FC Barcelona has sealed a three-year partnership deal with Chinese electronic goods retailer Suning Company.

Huawei Continues Sponsoring Canberra Raiders

June 10, 2014

Chinese ICT company Huawei has renewed its landmark deal with Australian National Rugby League outfit Canberra Raiders.

Red Devils Seal Partnership With Korean Pharmaceutical Firm

June 9, 2014

EPL giant Manchester United has sealed a multi-year deal with Korean pharmaceutical firm Cho-A Pharm.

Sunderland Extends Asian Betting Partnership

June 6, 2014

EPL outfit Sunderland AFC, who survived the relegation battle last season, has continued its ties with online betting firm TLC188 for a further three years.

Ajax Amsterdam Has Its Eyes On China

June 5, 2014

Dutch Eredivisie football champions Ajax has strengthened its commercial ties with the Chinese market after agreeing a three-year partnership with stadium lighting company Sengled.

Pirelli Title Sponsors WSBK In Sepang

June 4, 2014

Italian tyre maker Pirelli has strengthened its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.

Hana Bank Backs Kim Soo-hyun Museum

June 3, 2014

Korean actor Kim Soo-hyun has become such a phenomenon that there is a museum in Seoul dedicated to him.

CNBC and DBS Collaborate on Branded Content

May 29, 2014

CNBC has announced a regional branded content partnership with DBS Bank (DBSM.SI) on the business broadcaster's new series "Asia Tomorrow".

Huawei Does Double Deal With Ajax Amsterdam

May 27, 2014

Chinese tech giant Huawei has become an official partner of Eredivisie champions Ajax Amsterdam as well as a business partner of the club’s homeground Amsterdam ArenA.