Deals

URUMQI YUFENG REAL ESTATE BACK TABLE TENNIS

August 31, 2007

Urumqi Yufeng Real Estate has become the naming rights sponsor of the 2007 Luneng Cup China Table Tennis Super League which will be held in Xinjiang for the…

HUIYUAN SPONSORS BEIJING GOLF INVITATIONAL

August 31, 2007

Popular beverage company, Beijing Huiyuan Beverage and Food Group, has become a major partner of the Life Style Golf Elite Invitational which will be played at the Beijing…

UPS COMMENTS ON OLYMPICS

August 31, 2007

Freight forwarding company, UPS has commented on its involvement as a partner of the Beijing Olympics. Peter Tan, marketing director of UPS Beijing Olympics project, said that as…

WORLD CUP TWENTY20 CRICKET LIVE BROADCAST FOR CHINA

August 31, 2007

ESPN STAR Sports has acquired the broadcast rights to the inaugural World Twenty20 which will be held in South Afric this September and will for the first time…

SPANISH RETAIL TARGETS CHINA GROWTH

August 31, 2007

Europe's largest clothing retailer by sales, Spain's Inditex is looking to expand in China and is being primarily attracted by the rising spending powers of consumers. The company,…

XFMEDIA SECURE OLYMPICS PROMOTIONAL PARTNERSHIP

August 31, 2007

Diversified Chinese finance and entertainment media company, Xinhua Finance Media (XFMedia), has announced that its advertising group has been appointed as the exclusive strategic partner of a unit…

LINYI SPORTS LOTTERY KEEN TO SUPPORT PUBLIC SPORTING EVENTS

August 28, 2007

The Shangdong Linyi Sports Lottery was the naming rights sponsor of the 2007 Shangdong Provincial Athletic Championship which was held in the region earlier this month. The athletics…

VOLKSWAGEN SUPPORT OLYMPIC REHERSALS

August 28, 2007

Official Beijing Olympics Automobile Partner, Shanghai Volkswagen, was a major sponsor of the various Beijing Olympic Games rehearsal events which have been held at Olympic venues this month.…

SHENZHEN NANHAI YITIAN REAL ESTATE FINALISES TWO DEALS

August 28, 2007

Shenzhen Nanhai Yitian Real Estate was the major sponsor of two significant sporting event held in ShenZhen this month. The company was a major sponsor of the Shenzheng-Hong…

A BUZZ FOR OLYMPIC CONTENT IN CHINA

August 28, 2007

New media company, Buzz Technologies, has launched a China portal which it says will operate in conjunction with Buzz Satelite TV China and have a potential 100 million…

SNICKERS TO SATISFY BMX WORLD CUP

August 28, 2007

Global confectionary company Mars was a major sponsor of the 2007 'Good Luck Beijing' UCI BMX World Cup which was held at the Laoshan BMX Venue 20 to…

GREEN VEHICLES FOR SAILING REGATTA

August 28, 2007

Electric vehicle specialists, Qingdao Green Tech Electric Technology, was a major partner of the SINOPEC 2007 Qingdao International Sailing Regatta, which took place in the region earlier this…

HUIZHOU JUNFENG SPONSOR TABLE TENNIS SUPER LEAGE MATCH

August 28, 2007

Huizhou Junfeng Auto was the naming rights sponsor the 2007 Luneng Cup Chinese Table Tennis Super League matches which took place in Huizhou last month. The general manager…

JIFA GROUP BACK SAILING REGATTA

August 28, 2007

Knitted apparel company, Qingdao Jifa Group, was a major partner of the SINOPEC 2007 Qingdao International Sailing Regatta, which took place in the region earlier this month and…

WENZHOU JIERDA SHOES SPONSORS ZHEJIANG SWIMMING

August 24, 2007

Wenzhou Jierda Shoes has become the naming rights sponsor of the Zhejiang Swimming Team and as part of the three year deal the company will contribute 4 million…

ZHEN-AO GROUP TO SUPPLY ATHLETES

August 24, 2007

The health products manufacturer Zhen-Ao Group has became a major partner of the Training Administration of General Administration of Sport of China and as part of deal will…

CITIC BANK FINALISES CHINA TENNIS OPEN DEAL

August 24, 2007

China Citic Bank has become a major partner of the China Tennis Open which will be held in Beijing 8 to 23 September 2007. Chen Xiaoxian, the Director…

KANGJIAN SPORTS CERAMICS ORGANISE OLYMPIC WELCOMING EVENT

August 24, 2007

Kangjian Sports Ceramics Company has become a major partner of the 'Kangjian Cup' Swimming Competition, which was organised by the Ronggui Winter Swimming Association to celebrate and welcome…

CHANGHONG GROUP BACK FAMILY TABLE TENNIS COMP

August 24, 2007

Chinese electronic company, Changhong Group, has become the major partner of the 2007 Changhong Cup Table Tennis Challenge which is one the largest cross-regional amateur table tennis competition…

TECHNOLOGY COMPANY SPONSOR STADIUM OPENING FOOTBALL MATCH

August 24, 2007

Sino-German LIDE Biological Technology was the naming rights sponsor of an international friendly football match between the Australian and Chinese Women's Football teams.

DONGFENG HONDA SPONSOR BEIJING MARATHON

August 24, 2007

Dongfeng Honda Auto has became the official sponsor of 2007 ANA Beijing International Marathon which will be held on 21 October 2007 and as a part of deal…

NFL MATCHES IN CHINA COMING SOON

August 24, 2007

Despite the first National Football League (American Gridiron Football) match for China being postponed for at least two years, it was interesting to note comments from executives from…

FLUID CONTROLS COMPANY LEVERAGES GAMES AT TRADE EVENTS

August 24, 2007

Global engineering company specialising in fluid technology and flow control systems, ITT Corp, has announced plans to present a united brand message within the water technology industry and…

QINGDAO DENGTA BREWAGE BACKS SAILING

August 20, 2007

Seasoning products company, Qingdao Dengta Brewage Company, has contributed 50,000 RMB to become a major partner of the SINOPEC 2007 Qingdao International Sailing Regatta, which took place in…

SOFITEL STEPS UP ASIAN GOLF

August 20, 2007

Following a successful sponsorship of the 2007 Chinese PGA Tour, hotel brand Sofitel has become an official partner of the Asian PGA Tour and as part of the…

CHINA TEAM BACK IN THE MARKET

August 20, 2007

After a successful 2007 campaign which marked China's first effort in the America's Cup, China Team is about to launch its second effort in the most prestigious regatta…

CHINA SHOOTING TEAM SECURE GOOD SIGHT SPONSOR

August 20, 2007

Good Eye Sight Science and Technology Development Co has expanded its sports marketing portfolio by committing to partner the China Shooting and Shotgun Team for the next four…

HONGYANG REAL ESTATE SPONSORS HEBEI VOLLEYBALL

August 20, 2007

Hongyang Real Estate Company has become the naming rights partner of the Hebei Men's Volleyball Team which will compete in next season's National Men's Volleyball League (Group A).…

LENOVO FINALISES AQUATIC TEAMS DEAL

August 20, 2007

Hot on the heals of its announcement as a partner of the Chinese Athletics Teams, Chinese computer manufacture Lenovo has become a technology partner of the Aquatic Sports…

LIAOYANG XINXIN BACKS WOMEN'S BASKETBALL

August 20, 2007

Liaoyang Xinxin International has become the naming rights sponsor of the Shenyang Army District Women's Basketball Club and has contributed 6 million RMB to the team. The president…