January 17, 2014
EPL club Arsenal have sealed a deal with Chinese IT & Communications giant Huawei as their new global smartphone partner.
January 16, 2014
The Spanish La Liga football authorities have unveiled the LFP World Challenge, an ambitious series of pre-season tournaments, to raise their brand awareness and compete with the likes…
January 14, 2014
FIFA has extended its sponsorship deal with global electronic payments provider Visa until 2022.
January 13, 2014
This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.
January 10, 2014
Extreme Sailing Series, the worldwide race spanning eleven months and involving nine elite teams featuring renowned sailors such as Ben Ainslie, Franck Cammas, Leigh McMillan and Roman Hagara,…
January 10, 2014
World number two Novak Djokovic has signed a three-year deal to become a global ambassador for French automobile manufacturer Peugeot.
January 8, 2014
NBA star Jeremy Lin, one of the most followed and marketable athletes in Asia, has sealed an endorsement deal with Adidas, following the expiration of his Nike contract.
January 6, 2014
Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…
January 3, 2014
IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.
December 27, 2013
One of Indonesia’s most famous fashion designers, Josephine Obin Komara, who is known for her promotion of batik textiles and techniques, has opened Museum Kain, a heritage museum,…