Deals

Pentathlon Gets A Sponsorship Boost In China

February 3, 2015

French fashion brand Promax has become the strategic partner and official sponsor of the China National Modern Pentathlon Association and the national modern pentathlon team.

Claudia Kim Becomes Bobbi Brown Cosmetics' First Asian Brand Ambassador

February 2, 2015

With its eye on localization in key markets, Bobbi Brown Cosmetics has signed Korean actress Claudia Kim, 30, as its first brand ambassador in Asia.

Yepme Sponsors WIndies For World Cup 2015

January 29, 2015

Indian e-commerce fashion retailer and brand Yepme has become an official sponsor for the West Indies team in the upcoming Cricket World Cup.

Relative Unknowns from Japan Emerge as Sponsors Across Asia

January 28, 2015

It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....

HTC Dials Into E-sport Partnerships

January 26, 2015

Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released fitness inspired wearable.

Korea Ski Association Strikes Sponsorship Bonanza

January 23, 2015

The infrastructure shortcomings of 2018 Winter Olympic and Paralympic Games in Pyeongchang might have hogged the headlines in the recent week, but there was some reprieve for the…

PSG Scores First Regional Partnership In Asia

January 20, 2015

French football giant Paris St-Germain(PSG) has sealed a regional partnership (it’s first) in Asia with Indonesia’s leading food and beverage company Garuda Food Group.

ASN VERDICT: Total must “Activate or Die" around its Category-breaking Badminton Deal

January 14, 2015

The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…

Fenix Golf Becomes Asian Tour’s Official Apparel Partner

January 6, 2015

The Asian Tour has secured a partnership with Fenix Golf as its official apparel supplier, replacing Swedish sportswear brand Abacus after its two and a half year association.