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ANCHOR BEER'S TEN YEARS OF VOLLEYBALL SPONSORSHIP ON HAINAN ISLAND
September 14, 2007
Hainan's largest and most influential sporting event was held on the island from the 7 to 9 September, 2007. The Hainan Provincial Volleyball League's Anchor Beer Cup was…
PANASONIC SUPPORTS 2007 CHINA TENNIS OPEN
September 14, 2007
Panasonic, the leading brand of Matsushita Electric Industrial Co. Ltd, will continue be a major sponsor of the 2007 China Tennis Open which will be held in Beijing…
EMMA ENTERTAINMENT EXPANDS OFFICE
September 14, 2007
Emma Entertainment, global ticketing giant Ticketmaster's China operation, has made to new key executive appointments. The organisation has appointed Adam Wilkes as Director of Live Events, Operations and…
NBA ANNOUNCES OFF-SEASON PROGRAM
September 14, 2007
The American NBA is hosting an unprecedented number of international events this offseason, with 262 events being held in 162 cities and with more than half scheduled to…
CHINA TO BE TOBACCO ADVERTISING FREE BY 2011
September 14, 2007
As part of its commitment as a signatory to the World Health Organisation's Framework Convention on Tobacco Control, China will place bans on all tobacco advertising, including promotions…
BLUESWORD BECOMES EXCLUSIVE NATIONAL BASKETBALL PARTNER
September 10, 2007
Following its successful sponsorship of the China National Mountaineering Team, Chinese drinking water and beverage company, Bluesword Group, has become a major partner of the Chinese Basketball Association.…
CHINA MOBILE GAMES TRIFECTA WITH SPECIAL OLYMPICS DEAL LAUNCHED
September 10, 2007
Chinese telecommunications company, China Mobile, is an official sponsor of 2007 Special Olympics World Summer Games which will be held from 2 to 11 October 2007 in Shanghai.…
CHINESE TAIPEI BADMINTON ASSOCIATION MEDIA APPOINTMENT
September 10, 2007
Sports broadcast and sport media specialists, IEC in Sport and been appointed by the Chinese Taipei Badminton Association (CTBA) as its exclusive television coordinator for international broadcast rights.…
PANASONIC CONTINUES TABLE TENNIS SPONSORSHIP
September 10, 2007
Electric equipment brand, Panasonic, has remained a major supporter of table tennis in China and was the naming rights sponsor of the 2007 China Table Tennis Grand Prix,…
BBMG GROUP CELEBRATE BEIJING GAMES THROUGH BASKETBALL
September 10, 2007
Diversified building, construction and real estate development company, BBMG Group, was the major partner of the 2007 Beijing Cement Cup Staff Men's Basketball Competition 'Towards Olympics' which took…
BEIJING GUOFUXIN AUTOMOBILE SPONSORS GUOAN FOOTBALL CLUB
September 10, 2007
Beijing Guofuxin Automobile Trading Company has become a major partner of the Beijing Guoan Football Club and as part of the deal will receive branding on the team's…
BEST WESTERN NANNING BACKS ASIAN RALLY
September 10, 2007
The Best Western Premier Nanning Red Forest Hotel has become the major partner of 2007 China-ASEAN International Touring Assembly. The company has contributed 310,000 yuan to the 11,000km…
PRESIDENT GREEN TEA PROMOTE THROUGH HEALTH RUN SERIES
September 10, 2007
Well known Chinese tea brand, President Green Tea, was a corporate sponsor of the Nutrilite Health Run series of events which recently took place in 21 cities including…
AUX GROUP TARGETS GROWTH THROUGH SPORTS MARKETING
September 7, 2007
Air conditioner manufacturer Zhejiang AUX Group has provided further insight into its association with the 2008 Beijing Olympics. The planning director for the company, Li Xiaolong, said the…
RAINBOW DEPARTMENT STORE BACKS LOCAL CYCLE RACE
September 7, 2007
Guangdong Bao Li Rainbow Department Store became the naming rights sponsor of the Bao Li Rainbow Merchandise Cup after successful negotiations with organisers, the Shenzhen Cycling Activities Association.
GERMAN EQUIPMENT COMPANY SPONSORS MOTORCYCLING
September 7, 2007
German sporting equipment company, UVEX, has recently set up operations in China and as part of its expansion program, the company was the naming rights sponsor of the…
SCHOOL OF INDUSTRY SECURES GAMES NAMING RIGHTS FOR 3 MILLION YUAN
September 7, 2007
Yulin Lingnan School of Industry is the current naming rights sponsor for the 11th Guangxi Regional Games in a deal set to cost the school 3 million yuan.
WUSU BEER BACK BASKETBALL SERIES
September 7, 2007
Xinjiang Wusu Beer Co was the naming rights sponsor of the Wusu Ber Cup Basketball series, which was held in Kuerle, Shihezi, Urumqi and Hami from 29 August…
YINHAI SPONSORS CYCLING TOUR WITH ENVIRONMENTAL MESSAGE
September 7, 2007
Yinhai Real Estate was the naming rights sponsor of the Yinhai Real Estate Cup Tour of Erhai Lake 2007, which was a major cycling race that took place…
MENGNIU DAIRY SUPPORTING CHINA'S JUNIOR GOLFERS
September 7, 2007
Mengniu Dairy Group has become the exclusive naming rights sponsor of the 2007 Mengniu Milk for Breakfast China International Junior Golf Open which took place from 25 August…
SOFTWARE COMPANY BRAND DEVELOPMENT THROUGH MOTORSPORT
September 4, 2007
Software company and ERP (enterprise resource planning) systems specialist, Master Service Software Group, has become a major partner of the Pan Peal River Elise Challenge, which will be…
KINGSTON COMMENTS ON WORLD GAME MASTERS
September 4, 2007
Computer technology and memory specialists, Kingston Technology Company, has provided an insight into its role as a exclusive sponsor of the World GameMasters Tournament (WGT) which take place…
SHANDONG SPORTS LOTTERY CENTER BACKS WATER GAMES
September 4, 2007
Shandong Sports Lottery Center has paid 5 million yuan to become the naming rights sponsor of the 2007 China Water Games. The director of Shangdong Sports Lottery Center,…
CHAMBER OF COMMERCE BACK TABLE TENNIS SUPER LEAGUE
September 4, 2007
The Lanzhou Chamber of Commerce - Real Estate Industry, has become the naming rights sponsor of the Luneng Cup China Table Tennis Super League matches recently played in…
SEABAY GARDEN GOLF INVITATION SECURE MAJOR
September 4, 2007
Qinhuangdao Seaview Palace Real Estate was the naming rights sponsor of the Seabay Garden Cup Capital Golf Invitational which was held on 12 August, 2007. Chen Yong, president…
GREAT WALL LUBRICANTS PARTNER PAN PEARL RIVER DELTA RALLY
September 4, 2007
The Great Wall Lubricant Company was a major partner of the Third Pan Pearl River Delta Rally which took place in August 2007. As part of the deal…
DONGGUAN HUAYUAN REAL ESTATE SPONSORS TABLE TENNIS
September 4, 2007
Dongguan Huayuan Real Estate was a major partner of the Luneng Cup China Table Tennis Super League matches which were played in the Huayuan region last month. A…
AIRMATE ELECTRICAL TO SPONSOR SHENZHENG TABLE TENNIS
August 31, 2007
Household electrical appliance brand, Airmate Electrical (Shenzhen), has became the major partner of the China Table Tennis Super League matches in Shenzheng which were held earlier this month.…
VOLKSWAGON LEVERAGES OLYMPICS THROUGH PARALYMPIC DAY
August 31, 2007
Volkswagon Group has leveraged its association with the Beijing 2008 Paralympic Games by becoming a major partner of International Paralympic Day, which was held on 27 August 2007.…
DUNLOP INCREASES INVOLVEMENT WITH CHINESE TENNIS
August 31, 2007
Following a successful partnership with the Chinese Tennis Association, international sporting brand Dunlop has become the exclusive tennis ball and racket sponsor of the Chinese Tennis Team. A…
