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FOOD AND BEVERAGE GROUP SPONSOR BADMINTON
September 27, 2007
Beijing Koufuju Food and Beverage Franchise Group showed its support for local badminton last month through the sponsorship of a West-Beijing competition known as the Koufuju Cup Badminton…
HEBEI WOMEN'S VOLLEYBALL TEAM SECURE APPAREL SPONSOR
September 27, 2007
Shanghai Bingjie Clothing has become a major sponsor of the Hebei Women's Volleyball Team and for the reminder of the season the company will receive branding on the…
CHINA ARTS & ENTERTAINMENT FORM JV WITH UK THEATRE GROUP
September 27, 2007
The China Arts and Entertainment Group have finalised a joint venture agreement with Cameron Mackintosh, the UK based performing arts company behind West End and Broadway hits such…
NINGXIA SPORTS LOTTERY BACK DESERT GAMES
September 24, 2007
China Sports Lottery has became the naming sponsor of 2007 National China First Desert Games, which were held at the Desert Sports Park of Shapotou Zhongwei Ningxia and…
SHANGRI-LA HOTEL SUPPORTS QINGDAO REGATTA
September 24, 2007
Qingdao Shangri-la Hotel and Resort Group was the naming sponsor of the Shangri-la Regatta, which took place on 9 September at the Qingdao Olympic Regatta Base. A spokesperson…
CCTV BACKS INTERCITY GAMES AS OLYMPICS APPROACH
September 24, 2007
China Central TV (CCTV) has become a major partner of the Sixth Intercity Games, which will be held in Wuhan from the 25 October 2007. As part of…
AUDI CONTINUES TO BACK MAJOR AMATEUR GOLFING CHAMPIONSHIPS
September 24, 2007
FAW Volkswagen Audi was the naming rights sponsor of the China District Finals of the Audi Quattro Cup Golf Championship which were held at the Guilin Merrylan Golf…
XUZHOU HARMONIOUS REAL ESTATE SPONSORS COMMUNITY CHAMPIONSHIP
September 24, 2007
Xuzhou Harmonious Real Estate has become the naming rights sponsor of the First Olympics 5 Balls Community Championships, which was a multi sport event held in Xuzhou 15-16…
FULLPOWER BACK PAN DELTA FESTIVAL RACE
September 24, 2007
Sunlight Lubrication Co was a major sponsors of the 2007 Frestech Pan Delta Super Racing Festival Autumn Competition which were held at the Zhuhai International Circuit on the…
MG BACK FINA DIVING ROUND
September 24, 2007
Nanjing MG Auto Co has become a major partner of the third stage of the 2007 FINA World Diving Grand Prix, which was held at the Nanjing Olympic…
YUCHAI ENGINEERING SPONSOR CHINA-ASEAN RALLY
September 24, 2007
Guangxi Yuchai Engineering Machinery Group has become the major sponsor of China-ASEAN Rally 2007 and has contributed 500 thousand yuan to the event. The China-ASEAN Rally is a…
CHAMBER OF COMMERCE BACK MAJOR DRAGON BOAT CUP
September 24, 2007
The Chamber of Commerce of Leliu Shunde Guangzhou has become the naming rights sponsor of the Leliu Dragon Boat Racing Cup and has contributed 6.38 million yuan to…
MERDINA BICYCLES SPONSORS FESTIVAL
September 24, 2007
Merida Bicycles (China) has become the major sponsor of the Yuanren Mountain Bike Festival, which will take place on 15-16 September, and as part of the deal will…
JAC EXPANDS MARKETING PROGRAM THROUGH ONLINE GAMING DEAL
September 21, 2007
In a move to capture new market audiences, Jianghuai Automobile Co., Ltd. (JAC) has struck a deal with Sina.com to sponsor the website's online gaming. The partnership aims…
DUNLOP COMMITS 1 MILLION TO MEN VOLLEYBALL
September 21, 2007
Shanghai Dongfang Men's Volleyball Team will now be known as Shanghai Dongfang Dunlop Men's Volleyball Team, following a sponsorship deal set to cost the tire manufacturer 1 million…
SONY-ERICSSON BACK TENNIS OPEN
September 21, 2007
On the September 10, Sony-Ericsson became a Platinum Sponsor of the China Tennis Open. With a total prize of US$1.085 million, the event has attracted over 300 international…
PENTATHLON A GOOD FIT SAYS NISSAN
September 21, 2007
On the 12 September Zhengzhou Nissan unveiled two new car models; the Aoding 4WD and the Yuxuan People Mover. Held in Guangzhou, the unveiling ceremony was also used…
NUMBUS ANNOUNCED HK TELCO DEALS
September 21, 2007
Mumbai based Numbus Sports has announced non-exclusive agreements with Hong Kong mobile technology providers Hong Kong CSL, PCCW, and Hutchison Telecommunications to provide mobile content from the Barclays…
JIALING MOTOCROSS CUP PROMOTES INDUSTRY DEVELOPMENT
September 21, 2007
Jialing Cup China Motocross Racing Championship is being held from April to November 2007 and now in its seventh year, it has secured Jialing Industrial Co, one of…
KERRY OILS & GRAINS BECOMES WOMEN'S VOLLEYBALL PARTNER
September 17, 2007
Following the success of its naming rights sponsorship of the Volleyball World Championship, Kerry Oils & Grains has become a major partner of the Chinese Women's Volleyball Team…
MERCEDES BENZ TO PROMOTE E SERIES AT CHINA OPEN TENNIS
September 17, 2007
Beijing Benz-Daimler Chrysler Automotive has commented on its major partnership of the China Tennis Open, which will take place in Beijing 8 -23 September 2007. The company will…
GUINNESS NURTURE CHINA RUGBY THROUGH SUPPORT OF 7S
September 17, 2007
World famous beer brand, Guinness, was the naming rights sponsor of the Shanghai International Rugby 7's which were held in Shanghai 8-9 September, 2007. The event was sanctioned…
RED BULL KEEN TO BACK EXTREME EVENTS IN CHINA
September 17, 2007
Energy drink brand, Red Bull, was the naming rights sponsor of the 2007 Boundless Energy Triathlon Challenge, which took place in Tianjin on 8 September, 2007.
REAL ESTATE COMPANY BACKS XUZHOU FOOTBALL
September 17, 2007
Xuzhou Richeng Real Estate was the naming rights sponsor of the Olympic City Cup Xuzhou Real Estate Football Competition which was held in Xuzhou , 8-9 September, 2007.…
RED DEVILS BACK YANBIAN FOOTBALL
September 17, 2007
Korean football supporter squad, the Korean Red Devil Cheer Squad, have become a major partner of the Yanbian Football Team and have contributed 5 million yaun to be…
VOLKSWAGEN DEMONSTRATE GREEN CREDENTIALS VIA CHALLENGE
September 17, 2007
FAW-Volkswagen has become a major partner of the 2008 Jetta of FAW- Volkswagen Crossing Plain Challenge which is an environmental program which will see the Jetta vehicle attempt…
JINLONGYU OIL LEVERAGE GAMES THROUGH VOLLEYBALL CHALLENGE
September 17, 2007
Kerry Oils & Grains owned brand, Jinlongyu Oil, was a major partner of the Three People Volleyball Challenge which were held in Shanghai 28 August, 2007. The general…
DRAGON SEAL AND SOHU.COM JOIN FORCES TO SUPPORT ATHLETES
September 14, 2007
As part of their campaign to welcome the Olympics to China, Beijing's Dragon Seal Wine Co will work in conjunction with official Olympic web-partner sohu.com to organise two…
JIANGHUAI AUTOMOBILE PUTS NEW SUV TO THE TEST
September 14, 2007
In a move to promote its new Rui Ying SUV, Anhui Jianghuai Automobile Co. Ltd. will put the SUV to the ultimate test. At the company's invitation, Wen…
ANCHOR BEER'S TEN YEARS OF VOLLEYBALL SPONSORSHIP ON HAINAN ISLAND
September 14, 2007
Hainan's largest and most influential sporting event was held on the island from the 7 to 9 September, 2007. The Hainan Provincial Volleyball League's Anchor Beer Cup was…
