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Wanda Sports Renews Argentine Football Association (AFA) Deal
February 2, 2024
Chinese conglomerate Dalian Wanda’s sports arm Wanda Sports has renewed its exclusive deal with the Argentine…
Kopiko Returns To The Asian Sponsorship Market With A MS Dhoni Endorsement
February 1, 2024
In a bid to expand in India, popular Indonesian coffee candy brand Kopiko, has rolled out…
Saudia Arabia’s Public Investment Fund (PIF) Dives Into E-racing
January 31, 2024
Saudi Arabia’s Public Investment Fund (PIF) has announced a new partnership focusing on a trio of all-electric…
Pakistani Telco Jazz Continues Backing Pakistan Super League
January 30, 2024
Pakistani telco Jazz has renewed its deal with the Pakistan Super League, the nation’s elite T20…
Indian Supercross Racing League (ISRL) Kicks Off With A Raft Of Sponsors
January 29, 2024
The CEAT Indian Supercross Racing League (ISRL), touted to be the world’s first franchise-based supercross league…
Payments Technology Giant Visa Renews Top-Tier Fifa Deal Until 2026
January 26, 2024
Payments technology behemoth Visa has extended its global partnership with Fifa until the end of 2026. …
Glenfiddich Rolls Out Branded Content Series In India
January 25, 2024
William Grant & Sons owned brand Glenfiddich latest branded content TV series “Where Next?” in India focuses…
Tata Group Shells Out Record Breaking US$300m For IPL Title Sponsorship Rights
January 24, 2024
Indian conglomerate Tata Group has retained the title sponsorship of the Indian Premier League (IPL) for…
Pepperstone Partners AFC Asian Cup 2023
January 23, 2024
Melbourne headquartered online broker Pepperstone has secured a deal with the Asian Football Confederation (AFC). Under…
Chinese Consumer Electronics Giant TCL Renews FIBA Deal
January 22, 2024
Chinese consumer electronics brand TCL—popular for its televisions—has renewed its deal with FIBA, the international governing…
Singapore Tourism Board (STB) Taps On Bollywood Starlet Ananya Panday Collab
January 19, 2024
In its upcoming branded content campaign, the Singapore Tourism Board (STB) has partnered with Bollywood starlet…
Saudi Arabian Tennis Federation Partners Rafael Nadal
January 18, 2024
The Saudi Arabian Tennis Federation, the nation’s authority for the sport, has announced Spanish tennis legend…
China’s BYD Auto Poised To Back UEFA European Championship 2024
January 17, 2024
Chinese carmaker BYD Auto—known for its electric vehicles—has scored a partnership with UEFA for the upcoming…
Nike Scores Global Hockey Deal
January 16, 2024
Nike has secured a four-year deal with The International Hockey Federation (IHF), the world’s governing body…
Indian Consumer Appliances Brand Atomberg Secures Coveted Cricket Partnership
January 15, 2024
Emerging India based home appliances brand Atomberg has become an official partner to the BCCI. It…
China’s Luckin Coffee Backs Australian Open
January 12, 2024
Luckin Coffee, often known as China’s Starbucks, has secured a partnership deal with Tennis Australia. Under the…
Bonia Returns To The Endorsement Game, Partners Twice’s Nayeon
January 11, 2024
Malaysian fashion retailer Bonia, which specialises in leather goods, has become yet another brand diving into…
Club Vistara Gets On Board With Tata Mumbai Marathon Partnership
January 8, 2024
Club Vistara has sealed a partnership deal with Tata Mumbai Marathon (TMM), one of the top…
Michael Kors Banks On JC-T Endorsement For Foothold In Chinese Youth Market
January 5, 2024
American luxury brand Michael Kors has recently sealed a celebrity endorsement from Chinese idol Tan Jianci,…
Crypto Platform BingX Scores Chelsea FC Sleeve Sponsorship Deal
January 4, 2024
Singapore headquartered cryptotrading platform BingX is poised to become the new sleeve sponsor of Premier League…
Coca-Cola Continues Major Cricket Partnership
January 3, 2024
Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…
Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE
December 22, 2023
Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…
China’s iQOO Scores Landmark Deal With Indian Esports Team
December 21, 2023
In a landmark deal, Chinese consumer electronics brand iQOO has partnered Indian esports entity Team Soul,…
Toyo Tires Continues Backing UFC
December 20, 2023
Japanese tyre maker Toyo Tires renews its sponsorship deal with major MMA property UFC. Under the…
Qatar Airways Cements Position As Major Football Sponsor In Asia
December 19, 2023
Qatar Airways has secured a major sponsorship deal with the Asian Football Confederation (AFC) from early…
Denim Brand Lee Seals Celebrity Endorsement With Bollywood Starlet
December 18, 2023
American denim brand Lee has secured a celebrity endorsement from Bollywood starlet Sara Ali Khan as…
Orion Innovation Partners Liverpool FC
December 15, 2023
Orion Innovation has become Liverpool FC’s official digital transformation partner in an exclusive, multi-year deal. Through…
OnlyFans Banks On Aussie Tennis Ace Nick Kyrgios Collab
December 14, 2023
OnlyFans, a subscription-based platform infamous for its racy adult paywall content, is trying to make yet…
China’s Mlily Renews Manchester United Partnership
December 12, 2023
Leading Chinese mattress and pillow maker Mlily has renewed its partnership deal with Premier League club…
Wrangler Enters The Asian Gaming Metaverse With Zepeto
December 11, 2023
Wrangler Jeans is collaborating with Naver owned Zepeto, Asia’s largest metaverse to launch a series of…
