Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Emirates Expands Long-standing International Cricket Council (ICC) Partnership
June 3, 2024
Emirates have expanded its partnership deal with the International Cricket Council (ICC). The eight year extension has…
Kobler Vietnam Scores Partnership With UCL Finalist Borussia Dortmund
May 31, 2024
Ahead of the UEFA Champions League final, Borussia Dortmund have secured a regional partnership with the…
Etihad Airways Secures Girona FC Shirt Sponsorship Deal
May 30, 2024
Etihad Airways has secured yet another partnership with a football club from the City Football Group’s…
Toyota Poised To End Olympic Sponsorship After Paris 2024
May 29, 2024
Japanese carmaker Toyota is going to end its massive sponsorship deal with the International Olympic Committee…
Citroen Eyes Indian Expansion With MS Dhoni Endorsement
May 28, 2024
French automobile brand Citroen is eyeing for a larger share in the competitive Indian car market…
Shanghai’s eHi Car Rental Secures NBA China Partnership
May 27, 2024
Shanghai’s eHi Car Rental have secured a multiyear deal with NBA China. Under the deal, the…
Saudi Arabia’s Public Investment Fund (PIF) Continues Investing In Tennis
May 23, 2024
Saudi Arabia’s Public Investment Fund (PIF) has continued its concerted drive in the tennis sponsorship landscape;…
Wonder Cement Breaks New Ground With IPL Partnership
May 22, 2024
Cement maker Wonder Cement has become the first brand from its category to score a sponsorship…
Ultimate Fighting Championship (UFC) And Riyadh Season Expand Their Partnership
May 21, 2024
Global mixed martial arts promotion Ultimate Fighting Championship (UFC) have renewed and expanded its deal with…
Consumer Electronics Giant TCL Secures Rohit Sharma Endorsement
May 20, 2024
Ahead of the much anticipated ICC Men’s T20 World Cup next month, the Indian arm of…
