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YANJING BEER PARTNER BEIJING FOOTBALL LEAGUE
October 16, 2007
As the naming sponsor of the Beijing Evening Newspaper Beijing Community Football League's champions' cup, the Yanjing Beer Company has provided a great deal of support to community…
MICROLAB BACK YACHT FOR INAUGURAL CHINA REGATTA
October 16, 2007
The construction of a yacht sponsored by sound industry pioneers, Microlab Technology Co was completed early October in Guangdong Province and will race in the First China Cup…
BROCADE TECHNOLOGY BACK GUINNESS RECORD ATTEMPT
October 16, 2007
Singaporean Adventurer, Qiu Ruizhao (Khoo Swee Chiow) plans to rollerblade from Shenzhen to Singapore to break a Guinness World Long Distance Record and has secured Brocade Technology Co…
PICC BECOMES INSURANCE PARTNER FOR CITY GAMES
October 16, 2007
The People's Insurance Company of China (PICC) will sponsor the 6th City Games of the People's Republic of China which will be held on the 19 October, 2007…
TEINS GROUP BACK WALKATHON
October 12, 2007
In a bid to welcome and promote the Beijing Olympics, the Tianjin Bureau of Sport organised a 'walkathon' which was sponsored by retail, tourism, finance, trade and E-business…
LINHE WINE SPONSOR MULTI SPORT EVENT
October 12, 2007
Linhe Wine has become the naming sponsor of the Linhe Cup 3rd Games of Shangqiu which were held in Shangqiu, Henan Province 26-30 September, 2007. The major event…
BADMINTON FINALISE PARTNERSHIP WITH FLYCO
October 12, 2007
Electronics Manufacturer Flyco Group, in association with six other companies and enterprises, have organised a Badminton Competition to be known as the Flyco Cup.
TOYO BACKING CHINESE DRIFTING
October 12, 2007
Toyo Tire Co. became the naming sponsor of China's largest and most professional drift racing competition. Known as the Toyo Tires Cup Asia Pacific Drift Open, the event…
INSURANCE PARTNER FOR STREET GAMES
October 12, 2007
Manulife-Sinochem Insurance has became a sponsor of the 2nd Shanghai Traditional Street Games Tournament, which runs from September 2007- February 2008 and according to the company, the main…
KING'S DENTAL & BEST VISION BACK GOLF INVITATIONAL
October 8, 2007
Beijing King's Dental and Best Vision has become a major partner of the King's Dental & Best Vision Cup International Golf Elite Invitational, which took place last month.…
ATOS ORIGIN ON THE LOOKOUT FOR FUTURE TALENT
October 8, 2007
International IT services company Atos Origin has finalised a sponsorship deal with Olympic high-jumper, Tia Hellebaut and will be assisting the athlete with her Beijing Olympic Games preparations.…
CHINA MOBILE BACK CHINA-ASEAN RALLY
October 8, 2007
China Mobile has become a major partner of the China-ASEAN International Rally and has contributed 1.2 million yuan to the event. The China-ASEAN Rally is a 11,000km motor…
MET-RX BECOME ROCKETS MAJOR PARTNER
October 8, 2007
Sport nutrition brand, MET-Rx has become a major partner of the Eight-One Pairdeer Battery Basketball Team, also known as the Bayi Shuanglu Rockets, and will be the official…
LIBY ENTERPRISES BECOME TENNIS PARTNER
October 8, 2007
Guangzhou Liby Enterprise Group has become a major partner of the Chinese Tennis Team, the new deal complimenting its significant involvement as the official cleaning products supplier for…
XIYANG GROUP BECOMES MAJOR PARTNER OF SHANGHAI DONGFANG BASKETBALL
October 8, 2007
Liaoning Xiyang Group has become a major partner of the Shanghai Dongfang Basketball Club and will be paying 15 million yuan to the club each year for the…
GETTY AND LENOVO TEAM UP FOR OLYMPICS
October 4, 2007
Leading supplier of stock images, Getty Images, has announced a new two-year agreement with Lenovo. As part of the agreement, Getty Images will supply editorial imagery to Lenovo…
NEW NAMING PARTNER FOR CHINA TRAMPOLINE CHAMPIONSHIP
October 4, 2007
Chinese sporting goods manufacturer Mingle (China) Co was the naming sponsor of the Chinese National Trampoline Championships which took place 17 to 22 of September, 2007. As well…
KUMHO TIRES AND KIA RUN JOINT PROMOTION
October 4, 2007
Global tire brand Kumho Tires was a major partner of a promotional event organised by Dongfeng Kia which was aimed at putting both the Kumho High-Performance Tires and…
CHIGO AIR SPONSOR LONG DISTANCE CHALLENGE
October 4, 2007
Guangdong Chigo Air Conditioner Co. Ltd has become the naming sponsor of the Chigo Airconditoner Cup which was presented to the winner of the '
OMRON BECOMES MAJOR PARTNER OF GOOD LUCK BEIJING EVENTS
October 4, 2007
With just two months before they begin, the '
XTEP CONTRIBUTE 10 MILLION YUAN TO INTERCITY GAMES
October 1, 2007
Sporting apparel brand Xtep (China) has become a major partner and the exclusive sport equipment supplier of the 6th Intercity Games of China, which began on 18 September,…
LUYOU ALIGNS WITH TAJIKISTAN OLYMPIC TEAM
October 1, 2007
Chinese sports brand, Luyou (China) Sports Goods Co, has become a strategic partner of the Tajikistan Olympic delegation and will be supplying all necessary sports equipment to the…
TOOTHPASTE BRAND SPONSOR YOUTH AEROBICS COMPETITION
October 1, 2007
Jiangsu Snow Leopard Household Chemical was the naming rights sponsor of the 2007 Snow Leopard Toothpaste Cup Juvenile Aerobics Championship which took place on 19 - 23 September,…
ANTA INCREASES INVOLVEMENT WITH VOLLEYBALL
October 1, 2007
Leading Chinese footwear brand Anta (China) Co has become the naming rights sponsor of the China Volleyball League and will partner the competition through to the end of…
WINE COMPANY BACKS WOMEN'S WEIQI
October 1, 2007
Popular Chinese wine company, Taishan Shengliyuan Holding Group, has become the co naming rights sponsor of the Shangdong Weiqi Team and will share the naming rights sponsorship with…
TEA BRAND SPONSORS OLYMPIC INSPIRED COMMUNITY EVENT
October 1, 2007
Wiuitai Tea Holdings was a major partner of the Second Games of the Beijing East-Four Community, which was an Olympic inspired event held in Beijing. A spokesperson from…
VOLVO REMAIN SUPPORTER OF JUNIOR GOLF
October 1, 2007
Volvo Cars Corporation has remained the naming rights partner of the Volvo China Junior Championship, which will be held on 2 - 5 October at the Beijing Elephant…
CASTROL PARTNERS ASIAN FESTIVAL OF SPEED
October 1, 2007
Motor oil and lubricant brand, Castrol, was a major partner of China's Formula BMW Asia 2007 round which formed part of the Asian Festival of Speed, held from…
CHINA ARTS & ENTERTAINMENT FORM JV WITH UK THEATRE GROUP
September 27, 2007
The China Arts and Entertainment Group have finalised a joint venture agreement with Cameron Mackintosh, the UK based performing arts company behind West End and Broadway hits such…
ASUS BACKS WORLD GAMEMASTER TOURNAMENT
September 27, 2007
Computer technology company ASUS Tech is a major sponsor of the World GameMaster Tournament (WGT) which is held annually in China in seven cities over a six week…
