Deals

CR7 Becomes Latest Global Brand Ambassador for Tag Heuer

April 29, 2014

Ahead of the 2014 FIFA World Cup, Tag Heuer has struck a long-term partnership with Cristiano Ronaldo, the Real Madrid and Portugal football superstar.

Atos Partners 2015 SEA Games

April 28, 2014

French technology firm Atos(ATOS.PA) is the latest sponsor of the 2015 SEA Games in Singapore.

Dubai Continues CTTA Partnership

April 25, 2014

Dubai has renewed its partnership with the Chinese Table Tennis Association (CTTA) for a further three years.

StanChart Renews Marathon Singapore Deal

April 22, 2014

Standard Chartered Bank has sealed a three-year renewal of its long-term partnership with Singapore’s flagship marathon, the Standard Chartered Marathon Singapore (SCMS).

Yes Bank Title Sponsors Indian Golf Union’s Junior Tour

April 21, 2014

India’s fourth largest private sector bank, Yes Bank has sealed a three-year deal with the Indian Golf Union (IGU) Junior Tour from this year.

Delhi Duty Free Sponsors City’s IPL Team

April 17, 2014

Indian Premier League (IPL) cricket team Delhi Daredevils (DD) has acquired Delhi Duty Free as an associate partner ahead of its first game of the season.

Singapore GP has new Title Sponsor

April 15, 2014

Singapore Airlines (SIA), the city-state’s national carrier, is set to take over title sponsorship of the only night race in the Formula 1 circuit, from state owned telco…

Mumbai Indians Soar With Etihad Deal

April 14, 2014

Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.

Korea’s E-Land Group Set To Invest In Club Football

April 11, 2014

E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League Challenge, the nation’s…

Viacom Asia Launches Nickelodeon-Branded Attraction In Malaysia

April 10, 2014

Malaysian developers Sunway Group (SWAY.KL) has announced a five-year collaboration with Viacom International Media Networks Asia (VIAB.OQ) to build a US$31.1 million Nickelodeon-themed attraction - the first in…