Deals

Hosa Partners Major Fina Event

December 16, 2014

Chinese sports brand Hosa has secured a three-year deal to title sponsor Fina’s 10km Marathon Swimming World Cup. The deal encompasses the 2015, 2016 and 2017 editions of…

Cinta Laura Kiehl Becomes The Face Of bitLanders.com

December 15, 2014

Popular Indonesian entertainer Cinta Laura Kiehl, 21, is set to become a brand ambassador for social gaming platform bitLanders.com, where she will share her life stories and content…

Is Lin Dan A Good Fit For Montblanc China?

December 12, 2014

Earlier this week, we were greeted with news of 31-year-old badminton ace Lin Dan becoming the latest brand ambassador for Montblanc in China.

Park Ji-sung Partners AirAsia: Brand Park Still Strong In The Region

December 11, 2014

Former Premier League footballer Park Ji-sung will become Air Asia’s global ambassador in a one-year deal.

PepsiCo India Continues With Youth Centric Collaborations

December 10, 2014

PepsiCo, which aims to wrest the dominance of Coca-Cola India, in the nation’s lucrative soft drink market, has signed on a pair of action movie stars as Mountain…

Vissel Kobe Joins The Rakuten Empire

December 9, 2014

Japanese e-commerce giant Rakuten has become the new owner of J-League football team Vissel Kobe after buying all the shares of the team's holding company, Crimson Football Club…

Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice

December 4, 2014

The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.

Lotte Renews Kim Hyo Joo Sponsorship Deal

December 3, 2014

Emerging Korean golfing star Kim Hyo Joo has secured a lucrative five-year personal sponsorship renewal with Lotte Group, following a fine year.

MRF Tyres Partners ICC World Cup

December 2, 2014

Indian tyre manufacturer MRF Ltd, which has become one of the primary sponsors of next year’s cricket world cup, plans to raise its brand awareness globally through its…

Agnez Mo Becomes Johnnie Walker Ambassador

December 1, 2014

Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…