Deals

ANTA SPORTS MAKES STRATEGIC ALLIANCE WITH NBA HOUSTON ROCKERS TEAM

November 27, 2007

Anta Sports Goods has signed a strategic partnership agreement with the Houston Rockets, home of Yao Ming in the US NBA.

HENAN LINHE BACKS SHIYAN BICYCLE CROSS-COUNTRY RACE

November 27, 2007

The Henan Linhe Wine Company was the naming sponsor of the Hubei Shiyan 'Linhe Cup' Cross Country Bicycle Race.

WANG'S BEE GARDEN BACKS CHINESE WEIGHTLIFTING TEAM

November 27, 2007

Wang's Bee Garden, a leading Chinese producer of honey will become an official strategic cooperative sponsor of the Chinese National Weight-lifting Team for the Beijing Olympics.

SAMSUNG ELECTRONICS SPONSORS CHINESE GYMNASTIC TEAM

November 27, 2007

International appliance manufacturer, Samsung will be a major partner of the Good Luck Beijing Gymnastic Tournament.

PICCP&C NAMES 2007 CHINA OPEN BADMINTON CHAMPIONSHIPS

November 27, 2007

The China People's Insurance company has sponsored this month's 2007 China Badminton Open.

MECHELIN GROUP HOLDS CHALLENGE BIBENDUM 2007

November 23, 2007

A road rally known as Challenge Bibendum was held by Michelin in Shanghai this month with the aim of promoting '

TAISHAN SPORTS INDUSTRY SPONSORS BEIJING OLYMPICS

November 23, 2007

Taishan Sports Industry Group has become an official supplier of sporting equipment to the Beijing 2008 Olympic Games.

STANLEY GROUP BACKS 2007 AGF INTERNATIONAL OPEN CHAMPIONSHIPS

November 23, 2007

The Zhuhai Stage of the 2007 AGF International Open Championship was held this month in Zhuhai, Guangdong.

SHANGHAI YONGDA SPONSORS 2007 TENNIS MASTERS CUP

November 23, 2007

The 2007 Shanghai Tennis Masters took place in the city's Qizhong Tennis Centre this month, attracting international stars including Rafael Nadal, Roger Federer and Novak Djokovic.

MANULIFE-SINOCHEM BECOMES OFFICIAL SPONSOR OF CHINESE TAEKWONDO TEAM

November 23, 2007

Manulife Sinochem will become the official sponsor of the Chinese Tae Kwon Do Team at the 2008 Beijing Olympic Games.

STRIXSYSTEMS SPONSORS BIBENDUM AUTOMOBILE CHALLENGE

November 23, 2007

Wireless technology for this month's Challenge Bibendum car rally was provided by Strixsystems Technology.

NAUTICA PARTNER PHUKET SAILING REGATTA

November 21, 2007

US apparel brand Nautica has finalised a sponsorship deal with the 21st Phuket King's Cup Sailing Regatta which will be held from December 1 8, 2007 in Phuket,…

SINGHA BEER REPLACE BUD AT MANCHESTER CITY

November 21, 2007

Further to last week report on new Asia sponsorship deals for Manchester City, the Premier League outfit has announced a three year, seven figure deal with Thailand beer…

SINGTEL SPONSOR INAUGURAL SINGAPORE F1

November 21, 2007

Singapore Telecommunications, Singtel, has become the major sponsor of the inaugural Singapore Grand Prix which will be raced on a street circuit and in a first for the…

A1 TEAM MALAYSIA SECURE NEW SPONSOR

November 21, 2007

Southeast Asia's largest conglomerate, Sime Darby, has been announced as a major sponsor of A1 Team Malaysia, which will compete in this weekend's round of the A1 GP…

US$300 MILLION DEAL THREE WAY FA CUP ASIA BROADCAST DEAL

November 21, 2007

ESPN Star Sports, M-League and IMG have been confirmed as exclusive broadcast rights partners in Asia for FA Cup and England matches from 2008 through to 2012.

YOMIURI SHIMBUN CONTINUE TO BACK MLB JAPAN TOUR

November 21, 2007

The Major League Baseball Championship Season will again open in Tokyo with matches between the Boston Red Sox and Oakland Athletics scheduled for the region. It will mark…

SA SA CONTINUES TO BACK HK JOCKEY CLUB LADIES' PURSE DAY

November 21, 2007

Hong Kong Jockey Club has renewed its sponsorship with Asia's leading cosmetics retailing and beauty services group, Sa Sa International Holdings Limited, for a further three years with…

AIRASIA STICK WITH MANCHESTER UNITED

November 21, 2007

AirAsia has renewed its sponsorship of English Premier League Club, Manchester United to mid 2008. As part of the deal, Manchester United will continue to fly the Manchester…

KFC SPONSORS MALAYSIAN YECHTING

November 21, 2007

KFC Holdings has become a major sponsor of the Malaysian Yachting Association and has provided RM1.5 million in sponsorship funding which will allow the Association to send it…

SAMSUNG ANYCALL SPONSORS CHINA CUP WORLD FIGURE SKATING GRAND PRIX

November 20, 2007

Samsung Anycall was the naming rights sponsor of the Chinese stage of the World Figure Skating Grand Prix took place in Ha'erbin this month.

KAPPA SPONSORS SKI TEAM

November 20, 2007

This month marks the beginning of cooperation between Italian clothing label Kappa and Mengzhou Star Ski Team.

JINAN YINQUAN TECHNOLOGY NAMES ROBOT PRIX

November 20, 2007

Jinan Yinquan Technology Company was the naming sponsor of the Yinchuan Cup China Robot Grand Prix, held late last month at Jinan University, Shandong Province.

FOOTBALL NAMING RIGHT FOR INDUSTRIAL AND COMMERCIAL BANK OF CHINA LIUZHOU

November 20, 2007

The F-Group qualifying match of the World Youth Football Championship was held this month in Liuzhou, Guangxi Province and was sponsored by the local branch of the Industrial…

FAW-VOLKSWAGEN BECOMES COOPERATIVE PARTNER OF CHINA CUP WORLD FIGURE SKATING GRAND PRIX

November 20, 2007

FAW-Volkswagen, a Sino-German joint venture car manufacturer, provided the official vehicles for the 2007 China Cup World Figure Skating Grand Prix.

FOUNDER SPONSORS TRADITIONAL ETHNIC MINORITIES GAMES

November 20, 2007

Founder Technology Group was the official supplier of personal computers to the 8th National Traditional Ethnic Minority Games, which were held in Guangzhou, Guangdong.