May 13, 2014
The Royal Hong Kong Yacht Club has sealed a three-year deal with Audi as the club’s official automobile partner.
May 9, 2014
For the first time in India, a commercial bank and a leading cricket franchise have come together to launch a cricket themed credit card.
May 7, 2014
Dutch national football team captain Robin Van Persie has renewed his endorsement deal with Indonesian isotonic drinks brand YouC1000, a deal brokered by sports marketing agency Total Sports…
May 6, 2014
In a rather unusual move, American cosmetics brand Maybelline has struck a deal with Taiwanese pop star and actor Ko Chen-tung to promote its beauty products to women…
May 5, 2014
Mumbai-based gaming company Nazara Technologies has signed on Bollywood stars Amitabh Bachchan and Salman Khan to develop 3D mobile games based on their characters in original storylines.
May 2, 2014
Insurance firm Great Eastern has sealed a deal to become a founding and insurance partner of the Singapore Sports Hub.
May 1, 2014
The Thai beer brand Singha - the 3rd biggest beer brand by sponsorship spend in Asia - has announced a deal with Dorna Sport, MotoGP's commercial rights holder,…
April 29, 2014
Ahead of the 2014 FIFA World Cup, Tag Heuer has struck a long-term partnership with Cristiano Ronaldo, the Real Madrid and Portugal football superstar.
April 28, 2014
French technology firm Atos(ATOS.PA) is the latest sponsor of the 2015 SEA Games in Singapore.
April 25, 2014
Dubai has renewed its partnership with the Chinese Table Tennis Association (CTTA) for a further three years.