Deals

Hero MotoCorp Branches Into ISL Partnership

July 21, 2014

Two-wheeler manufacturer Hero MotoCorp has become the title sponsor of the Indian Super League (ISL) football tournament.

Hero Motocorp Wheels into Limacol CPL Partnerships

July 10, 2014

Indian motorcycle maker Hero Motocorp has sealed sponsorship deals with two Limacol Caribbean Premier League (CPL) cricket franchises.

Chinese Firm Partners Rayo Vallecano

July 9, 2014

La Liga club Rayo Vallecano has sealed a new shirt sponsorship deal with Chinese sports management firm NJQY.

Samsung Invests In Cycling Partnership

July 8, 2014

Korean electronics giant Samsung has sealed a a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing.

Chevrolet Launch Man Utd Edition Cars in India

July 7, 2014

American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…

HK Golf Association seals apparel partnership in weak market

July 4, 2014

Japanese sportswear company Descente (Hong Kong Descente Trading) has announced a multi-year deal to become an official partner of the Hong Kong Golf Association (HKGA).

INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort

July 3, 2014

More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.

Shraddha Kapoor Bags Neutrogena Endorsement

July 2, 2014

The 22-year-old Indian film actor, who has been receiving plaudits for her role in current box-office superhit ‘Ek Villain’, is set to be the face of leading international…

KT Becomes First Corporate Sponsor of PyeongChang 2018

July 1, 2014

The local organising committee of South Korea’s first Winter Games and Korea Telecom (KT), the nation’s Telco giant have announced a ‘Tier One’ partnership deal for the quadrennial…

SEA Games Gets SingTel Boost

June 30, 2014

The 28th SEA Games which will be hosted by Singapore in June next year has secured a official multimedia partnership deal worth over US$12 million from local telco…