Deals

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…

Mazda Poised For La Liga Title Sponsorship

October 13, 2015

Japanese fifth largest car maker Mazda (7261.T) is reportedly slated to replace BBVA as the title sponsor of Spain’s La Liga.

Huajin Securities Partners New WTA Tournament In China

October 8, 2015

The Women's Tennis Association (WTA) has secured a title sponsor in Huajin Securities, for its new end-of-season tournament, the WTA Elite Trophy Zhuhai, with a prize purse of…

FC Pune Scores Fair And Handsome Sponsorship With A Little Help From Celeb Owner

October 7, 2015

Fair And Handsome, a leading brand of Kolkata-based FMCG giant Emami, has secured a deal to become lead sponsor for FC Pune City in its sophomore ISL season.

Lee Min Ho Plugs Ferrero Rocher As The Confectionery Giant Expands In Asia

October 6, 2015

Popular Korean actor Lee Min Ho, 28, will helm endorsement duties for Italian chocolate confectionery brand Ferrero Rocher in the Korean market.

Haptik Partners Mumbai City FC As Indian Start-Ups Stamp Presence On Sporting Landscape

October 2, 2015

Homegrown chat-based personal assistant Haptik has secured a sponsorship deal with ISL football club Mumbai City FC ahead of its first season in the nation's biggest domestic football…

Philippine Basketball Gets Moneyball Makeover With Sportradar

October 1, 2015

The Philippine Basketball Association (PBA) has partnered with Sportradar, which becomes the sporting authority’s official data partner.

Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance

September 29, 2015

Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.

Hard Liquor Brand Breaks new Ground with Tennis Sponsorship In China

September 24, 2015

Tianyoude, a Chinese barley wine brewery, has secured a significant sponsorship deal with the ATP China Open, the glitziest tournament in the domestic tennis market that tips off…

Indosat Hedges On Exclusive European Football Content To Usurp Telkomsel & XL Axiata

September 21, 2015

Indonesian telco Indosat has sealed official telecom partner deals with three of Europe's club football giants - Arsenal, Barcelona and Inter Milan. The undisclosed, two-year deals will deliver…