August 5, 2014
With an eye on global investors, canny Dubai developers have been luring them with branded real estate projects.
August 4, 2014
Jun Ji-hyun, the popular 32-year-old Korean actress, has become the first Asian celebrity to endorse Miss Sixty.
August 1, 2014
Malaysian bank CIMB has marked its foray into football sponsorship with a one-year deal with Irfan and Ikhsan Ahmad, the sons of Singapore football legend Fandi Ahmad.
July 31, 2014
Korean carrier, Asiana Airlines, has become an official premium partner of the 2015 Gwangju Summer Universiade.
July 30, 2014
Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).
July 29, 2014
Korean eco-friendly cosmetic brand Innisfree has announced a deal with 24-year-old entertainer Yoona, as its international celebrity ambassador.
July 28, 2014
Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…
July 24, 2014
Following India’s remarkable win at the Lord’s Test match against hosts England, the likes of Ishant Sharma, Bhuvaneshwar Kumar, Murali Vijay and Ajinkya Rahane will see their endorsement…
July 23, 2014
The second edition of the Resorts World Manila Masters returns to Manila Southwoods Golf and Country Club from November 20 to 23, with a record prize sum of…
July 22, 2014
The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.