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Tata Motors Rides On Messi As It Revives Flagging Fortunes
November 4, 2015
FC Barcelona star Lionel Messi has become the first celebrity ambassador of Tata Motors' passenger vehicles portfolio in both India and globally.
Cricket Continues To Attract Sponsorship In Bangladesh
November 3, 2015
BRB Cables has secured the title sponsorship of the Bangladesh Premier League (BPL) Twenty20 cricket tournament.
Asics Partners Beijing Half Marathon
November 2, 2015
Japanese sports brand Asics has sealed a sponsorship deal with the Beijing Half Marathon, which will be held in Bird’s Nest Stadium this Sunday.
Malaysian Purple League’s Muar City Nets Tokio Marine Partnership
October 30, 2015
The Malaysian arm of Tokio Marine Insurance group will become the primary sponsor of defending champions Muar City Badminton Club in the sophomore season of the Malaysian Purple…
Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship
October 29, 2015
Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.
Hockey World League Gets Backing From Underground Brand
October 28, 2015
Coal India Limited (CIL) and its South Eastern Coalfields Limited (SECL) subsidiary are slated to become official partners of this year’s Hockey World League Final.
MRF Signs AB de Villiers As Brand Ambassador
October 22, 2015
India’s largest tyre maker, Madras Rubber Factory Limited (MRF) has secured a three-year endorsement deal with South African and Royal Challengers Bangalore cricketer AB de Villiers as its…
Etihad Airways Quashes Inter Milan Sponsorship Speculation
October 21, 2015
Etihad Airways has firmly distanced itself from a lucrative sponsorship deal with Serie A football club Inter Milan, which is owned by Indonesian tycoon Erick Thohir.
Spotify Set To Battle Apple Music In Asia
October 20, 2015
Spotify is ramping up its efforts to battle Apple Music in Asia, with key appointments in Japan and Indonesia, signalling that it is preparing to launch in two…
Chinese Smartphone Backs IPL to Gain Indian Mindshare
October 19, 2015
Chinese smartphone maker Vivo replaces beverage giant PepsiCo as the new title sponsor of the Indian Premier League for the next two years, according to Indian media reports.
