Deals

Navitas Solar Partners  Royal Challengers Bangalore For Upcoming IPL 2024 Season

March 15, 2024

Indian solar panel manufacturer Navitas Solar has clinched a partnership with IPL franchise Royal Challengers Bangalore…

Premier League Club Chelsea Breaks Oman Air Partnership

March 14, 2024

Premier League club Chelsea have severed their sponsorship ties with Oman Air, the national carrier of…

Infosys Renews ATP Digital Innovation Partnership 

March 13, 2024

Indian multinational digital services and business consulting company Infosys have extended their digital innovation partnership with…

Visit Qatar Backs Major Motorsports Events In The Country 

March 12, 2024

Visit Qatar, the nation’s tourism authority, has become the official partner of the Lusail International Circuit…

Dream11 Boosts IPL’s Gujarat Titans With Shirt Sponsorship Deal 

March 11, 2024

Ahead of the upcoming IPL season, CVC Capital Partners owned franchise Gujarat Titans have secured a…

Thai Sports Drink SPONSOR Returns To Back Women’s VNL Finals 2024

March 8, 2024

Returning for the second year, Thailand’s leading sports beverage SPONSOR returns as the title sponsor for…

PepsiCo’s Slice Returns To The Sponsorship Game With Celebrity Endorsement 

March 7, 2024

PepsiCo owned mango soft drink  Slice has secured a celebrity endorsement from South Indian actor Nayanthara, who is…

Saudi Arabia’s Public Investment Fund (PIF) Backs ATP In Latest Deal

March 6, 2024

Another week, another deal seems to be the mantra for Saudi Arabia’s Public Investment Fund (PIF)…

Saudi Arabia’s Sustainable Development Project NEOM Backs IPL’s Rajasthan Royals  

March 5, 2024

Saudi Arabia’s sustainable development project NEOM has become a major sponsor of Rajasthan Royals in a…

Japanese Food Manufacturer Morinaga Secures World Athletics Deal

March 4, 2024

Japanese food manufacturing company Morinaga has negotiated a two-year sponsorship deal with World Athletics, the international…

Our Short Dive Into The Women’s Premier League (WPL) Sponsorship Landscape 

March 1, 2024

The sophomore season of the Women’s Premier League (WPL) 2024 will be held in two distinct…

Emirates Adds Wimbledon To Complete Its Grand Slam Sponsorship Portfolio 

February 29, 2024

Dubai-based airline Emirates has clinched a new partnership with prestigious Grand Slam tournament Wimbledon.  The multi-year…

Saudi Tourism Authority Backs Saudi Pro League (SPL)

February 28, 2024

The Saudi Tourism Authority has become the latest to join the burgeoning portfolio of the Saudi…

Nongfu Spring Extends World Aquatics Sponsorship Deal 

February 27, 2024

Earlier this month, Chinese bottled water brand Nongfu, renewed its deal with the World Aquatics, the…

Puma Cements Position In India’s Cricket Sponsorship Scene With Delhi Capitals Collab

February 26, 2024

Puma has become the official kit partner of  JSW-owned Delhi Capitals to boost its presence in the…

Qatar Airways Backs Season Opening FIA World Endurance Championship (WEC) 

February 23, 2024

Qatar Airways is set to back the twelfth season of the FIA World Endurance Championship (WEC)…

Stake Expands Sponsorship Portfolio with MMA’s UFC In Asia

February 22, 2024

The world’s biggest crypto games and sportsbook brand Stake has clinched a partnership with MMA entity…

Robi Axiata Returns As Chief Sponsor of Bangladesh Cricket Team

February 21, 2024

Robi Axiata Limited, the second largest player in Bangladesh’s telecommunications sector, has finally returned to the…

Valentino Seals Queen of C-pop Jolin Tsai As Next Celebrity Endorser 

February 20, 2024

Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador.  …

India Fantasy Sport Giant Dream11 Renews NBA Deal 

February 19, 2024

India biggest fantasy sport platform Dream11 has renewed its deal with NBA and WNBA.  As part…

PepsiCo Continues Investment In Asian Football Sponsorship Market

February 16, 2024

PepsiCo has become the latest gold partner for the Roshn Saudi League (RSL) for the current…

Etihad Airways Clinches A Major Deal With IPL’s Chennai Super Kings 

February 15, 2024

Etihad Airways has clinched a sponsorship deal with IPL giant Chennai Super Kings (CSK), led by…

Japanese Manufacturing Conglomerate Komatsu Revives Williams Racing Deal 

February 14, 2024

Japanese heavy manufacturing conglomerate Komatsu has secured a multi-year partnership deal with F1 team Williams Racing. …

Saudi Arabia’s SRJ Sports Investment Eyes Fresh Cycling League 

February 13, 2024

In its latest bid to dominate the global sport industry, SRJ Sports Investment, the sporting division…

Pavna Sports Venture Poised To Launch South Asia’s First Pro Women’s Handball League (WHL) 

February 12, 2024

Pavna Sports Venture is poised to launch the first professional Women’s Handball League (WHL) in South…

Premier Padel Gets An Exclusive Sponsorship Deal With MejorSet

February 9, 2024

The Qatar Sports Investment (QSI) run Premier Padel, the sport’s latest combined elite series, has entered…

Bollywood Star Hrithik Roshan Endorses RuPay Prime Volleyball League 

February 8, 2024

Ahead of the third season of RuPay Prime Volleyball League powered by A23,  Bollywood superstar Hrithik Roshan…

Sobha Realty Scores Arsenal FC Partnership

February 7, 2024

Dubai-based luxury real estate developer, Sobha Realty, has secured a naming rights deal. With Premier League…

Japanese Hospitality Company JTB Dives Into MLB Partnership  

February 6, 2024

Japanese hospitality company, JTB, has inked a multi-year partnership with the Major League Baseball (MLB). Under…

Indian Cola Brand Campa Nets Coveted  BCCI Sponsorship Deal    

February 5, 2024

Indian cola brand Campa has scored a remarkable coup in ousting major rivals Coca-Cola and Pepsi,…