Deals

Hisense Races Into Lotus F1 Partnership

August 29, 2014

China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.

Pacquiao Backs Chinese Boxing Scene

August 27, 2014

One of the world’s biggest boxing talents, Manny Pacquiao hopes to open a chain of boxing academies across China to train potential world champions.

Joo Woon Endorses Lab Series

August 26, 2014

Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has sealed an endorsement…

BOCG Life Partners Inaugural HK Premier League

August 25, 2014

The inaugural season of the Hong Kong Premier League, which kicks off on September 12, has secured a title sponsor in domestic insurer BOCG Life.

INTERVIEW: VIJAY NAIR, CEO OF ONLY MUCH LOUDER DISCUSSES INDIA’S BRANDED ENERTAINMENT SCENE WITH ASN

August 24, 2014

Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…

Advan Partners Barca In Indonesia

August 22, 2014

Leading Indonesian telecommunications product manufacturer Advan has sealed a two-year regional sponsorship deal with FC Barcelona.

Christina Arokiasamy Becomes Malaysia Kitchen USA’s Ambassador

August 21, 2014

Malaysian Kitchen USA has enlisted famous American-based, Kuala Lumpur born chef, author and spice expert Christina Arokiasamy as its brand ambassador.

Ranbir Kapoor Collaborates With Saavn

August 20, 2014

Bollywood star Ranbir Kapoor will collaborate with yet another brand in his burgeoning endorsement portfolio.

My Love From The Star Set To Become A Mobile Game

August 19, 2014

Korean television drama, My Love from the Star, which became an Asian sensation, is set to inspire a mobile game for the Chinese market.

Madhuri Dixit Endorses Mahakosh Soyabean Oil

August 18, 2014

Indian FMCG firm Ruchi Soya has sealed a deal with legendary Bollywood star and Jhalak Dikhhla Jaa judge Madhuri Dixit as the brand ambassador for Mahakosh Soyabean Oil.