Deals

Pocari Sweat Backs Rio Bound Singaporean Marathoner

January 20, 2016

It has been 20 years since a Singapore female marathoner has represented the nation in the Olympics but 30-year-old Neo Jie Shi is a step closer after making…

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…

Gunners Score Sponsorship Coup With Islamic Bank In Indonesia

January 18, 2016

Arsenal FC has signed a three-year regional sponsorship deal with Bank Muamalat Indonesia to push the Gunners in one of Asia's most populous markets.

Hisense Eyes European Growth With UEFA Partnership

January 15, 2016

Consumer electronics manufacturer Hisense has become the first Chinese company to partner the UEFA European Championship in France later this year.

Wanda Sports Poised For New Football Tournament In 2017

January 14, 2016

Football investment has seen a phenomenal growth in the Chinese market over the past year and Wanda Sports is slated to continue this development.

Homegrown Energy Beverage Scores Malaysia FA Cup Title Sponsorship

January 13, 2016

Leading local coffee-based energy drink brand Superbest Power has secured a three-year title sponsorship deal for the Malaysian FA Cup.

Uniqlo Sticks With Japanese Tennis Ace

January 8, 2016

Ahead of the season opening Grand Slam in Australia, Asian tennis star Kei Nishikori has renewed his long-term endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, which…

Hindustan Unilever & Yash Raj Films Vouch For Gender Equality in Latest Branded Content Play

January 7, 2016

Yash Raj Film’s youth film arm, Y-Films has joined hands with Hindustan Unilever owned tea brand Brooke Bond Red Label to give a voice to the indomitable spirit of…

LeTV Goes The Jack Ma Route As It Eyes CSL Beijing Guoan

January 6, 2016

With Chinese business moguls making a beeline into the rapidly growing local sports industry, it is little surprise that online streaming platform LeTV has its eyes on Chinese…

Korean Tourism Finally Gets on Board Pyeongchang 2018 Bandwagon

December 22, 2015

Pyeongchang 2018 has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organisation (KTO) to establish a partnership with the tourism industry and help promote the Winter…