Deals

LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

Chinese ICT giant Huawei has cemented its commercial partnership with CNN International launching a three-month, integrated campaign spanning program sponsorship, on-air weekly segments and vignettes, spot advertising, banner…

Southeast Asia’s largest online games publisher and platform Garena has replaced furniture and electronic goods retailer Courts as the primary sponsor of S-League club Young Lions today.

Malaysian sailors Rufina Tan, 24, and Connie Tsen, 18, took a step closer in fulfilling their Olympic dream following a USD48,000 (RM200,000) cash sponsorship boost from homegrown gaming…

Hot on the heels of London-based Arsenal FC in the Indonesian market, EPL’s commercial juggernaut Manchester United has struck a deal for an official isotonic drinks partner in…

A new sponsorship deal from Chinese LED light manufacturer Ledman in Portugal’s second-tier football league has caused controversy after it emerged the top ten clubs involved would be…

Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…

Bollywood superstars Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign, becoming the first to be directly hired by the government.

Bubbly Myanmar pop diva Phyu Phyu Kyaw Thein, 34, who happens to be a trained doctor, has bagged a brand endorsement with SunkistC500.