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Thai Giants Tee Up For New Golf Tournament
February 26, 2016
Two of Thailand’s biggest companies, beverage specialist ThaiBev and entertainment and telco conglomerate True, have coughed up USD5m for a new Asian Tour golf tournament in the country.
Local Telco Continues Netball Singapore Patronage
February 25, 2016
Homegrown telco M1 continues backing netball in Singapore by sealing title sponsorship of this year’s Netball Super League (NSL).
Emerging Airline Brand Attracted by Emerging CBA Basketball Team
February 23, 2016
Football in China has been hogging the sporting limelight in recent weeks… but another sport has got the industry's attention by pulling an unknown airline brand out of…
PepsiCo Pulls A Cricketing 180 In India
February 22, 2016
A mere four months after cutting short its Indian Premier League (IPL) title sponsorship due to match-fixing scandals, PepsiCo is slated to return to a blockbuster cricketing partnership…
Sponsorship Boost For Rugby Sevens In Singapore
February 19, 2016
The HSBC World Rugby Singapore Sevens, which will be held on April 16 and 17 at the National Stadium, has secured two more high-profile partners, following a deal…
ICC Makes A Fashionable Statement with Challenger Apparel Brand
February 17, 2016
The International Cricket Council (ICC) has secured a five-year deal with Indian denim brand Numero Uno Jeanswear as its official clothing manufacturer and retailer.
Emerging Delivery Startup Gets A Lift From TV Star
February 16, 2016
Transportation and food delivery services app Jugnoo has sealed a deal with leading television anchor and actor Saumya Tandon as its brand ambassador.
National Transport Operator Backs Singapore's Professional Football League. Why?
February 12, 2016
In its 21st year, the S-League, Singapore’s only professional sports league, has finally secured a three-year media partnership with public transport operator SMRT.
Luxury Watchmaker Clocks Its First Deal In Philippines
February 11, 2016
The Philippine Basketball Association (PBA) Professional League will soon have the official timekeeping services of Swiss luxury watch brand Tag Heuer, following a three-year partnership deal.
Sponsorship Crisis at Kedah FA Ahead Of M-League Season
February 9, 2016
The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.
