Deals

More Japanese Backing For Vietnam's Football Sponsorship Landscape

March 14, 2016

Z.com, a Japanese GMO Internet Group providing domain and hosting rights, has clinched a deal to become the latest sponsor of the Vietnamese national football teams, including the…

Another Sponsorship Coup For Malaysia’s Domestic Football

March 11, 2016

Malaysia’s fifth-largest telco U Mobile has become the official co-sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for three years, beginning from the 2016 season.

Captain Cool M.S. Dhoni Stars For Health Supplement Rebrand

March 10, 2016

India’s Sun Phamaceutical Industries is banking on cricket star Mahendra Singh Dhoni to boost nationwide sales for Revital H, its flagship health supplement brand.

Vietnamese Bank Becomes Barcelona's Latest Partner

March 9, 2016

Just last week, we reported on how FC Barcelona had set its eyes on Vietnam for commercial expansion…This wasn't a surprise as football dominates the Vietnamese sports Sponsorship…

Reebok India Strikes Branded Content Gold On International Women’s Day

March 8, 2016

Bollywood star Kangana Ranaut, the latest celebrity to endorse Reebok India, has channeled her challenging road to stardom in the sports brand’s ‘Fit To Fight’ campaign.

Major Chinese Infant Food Splashes To Back Youth Football

March 7, 2016

With football being in the spotlight of the burgeoning Chinese sports industry, Beingmate Baby and Child Food has agreed a 10-year deal to develop grassroots youth football with…

Tourism Malaysia Picks Homegrown Mandopop Star As Brand Ambassador In China

March 4, 2016

Hong Kong-based Malaysian pop musician Shila Amzah has become the latest Tourism Malaysia Ambassador in the Chinese market.

A Recovery Boost For Singapore Swimming

March 2, 2016

Ahead of Rio2016, the Singapore Swimming Association (SSA) has received a sponsorship boost by securing a three-year deal with Phiten Singapore as its Sports Recovery Partner.

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

Middleweight CSL Club On A Sponsorship Spree

February 29, 2016

Fresh from the capture of Australian midfield dynamo Tim Cahill, Chinese Super League’s (CSL) Hangzhou Greentown has gone on a commercial partnership spree.