Deals

Swiss Watch Brands Battle in India For Supremacy

May 2, 2016

Reigning Indian Premier League (IPL) champions Mumbai Indians' skipper, Rohit Sharma has followed the footsteps of his teammate Harbhajan Singh as brand ambassador for Swiss luxury watch brand…

Bangladeshi Conglomerate Uses Sport Sponsorship to Push Global Business Aspirations

April 26, 2016

Leading Bangladesh consumer electronics, mobile and automobile maker Walton has secured title sponsorship of the Dhaka Premier Division Cricket League (DPDCL), the nation’s domestic List-A one-day league.

Kumho Guns For Millennial Traction With Psy Collab

April 21, 2016

Korean tyre major Kumho has banked on the popularity of 39-year-old ‘Gangnam Style’ acclaimed rapper Psy in its latest branded content play to raise it brand awareness amongst…

BVB Strides Forward Commercially In Thailand, More To Come In China

April 20, 2016

German football giant Borussia Dortmund (BVB), currently second in the Bundesliga, has sealed a hat trick of Thai deals this month, as it continues to flex its commercial…

Michelin Starred Chef Hypes Up Quaker In India

April 19, 2016

Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.

Runway Fever For Guvera In Southeast Asia

April 18, 2016

Music streaming platform Guvera has struck its first content partnership with the fourth season of reality TV show Asia’s Next Top Model (AsNTM).

French Sportswear Brand Leverages China's Golf Scene For Growth

April 14, 2016

French sportswear brand Le Coq Sportif has agreed a title sponsorship deal with the China LPGA for this year’s Beijing Ladies Classic, which will be held in Shunyi…

Captain Cool Dhoni Kits Out For Emerging Indian Smartphone Brand

April 11, 2016

The endorsement battle between Virat Kohli and MS Dhoni has gone full throttle in recent years, now the latter has clinched a deal with homegrown handset brand Lava…

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

CNBC Stays Ahead Of The 24Hr News Pack With Sri Lanka Content Deal

April 5, 2016

One of the world’s biggest business and financial news network, CNBC, has secured a content partnership deal with Sri Lanka’s Ministry of Finance, to produce a series focusing…