Deals

HTC Dials Into E-sport Partnerships

January 26, 2015

Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released fitness inspired wearable.

Korea Ski Association Strikes Sponsorship Bonanza

January 23, 2015

The infrastructure shortcomings of 2018 Winter Olympic and Paralympic Games in Pyeongchang might have hogged the headlines in the recent week, but there was some reprieve for the…

PSG Scores First Regional Partnership In Asia

January 20, 2015

French football giant Paris St-Germain(PSG) has sealed a regional partnership (it’s first) in Asia with Indonesia’s leading food and beverage company Garuda Food Group.

ASN VERDICT: Total must “Activate or Die" around its Category-breaking Badminton Deal

January 14, 2015

The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…

Fenix Golf Becomes Asian Tour’s Official Apparel Partner

January 6, 2015

The Asian Tour has secured a partnership with Fenix Golf as its official apparel supplier, replacing Swedish sportswear brand Abacus after its two and a half year association.

Tata Consolidates Aircel Chennai Open Partnership

January 5, 2015

The 20th edition of Aircel Chennai Open ATP World Tour tennis tournament has renewed a partnership deal with Tata Water Plus.

North East India Courts Brand Ambassador

January 2, 2015

India’s government hopes to attract a celebrity to be the brand ambassador for the North East, on the lines of Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan and…

Hero MotoCorp Ventures Deeper Into Indian Football

December 30, 2014

Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).

Bangkok Bank Gets Sporty With Chelsea FC Tie-Up

December 29, 2014

Bangkok Bank has become the official payment card partner of Chelsea Football Club in Thailand.

What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?

December 19, 2014

Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…