Deals

ASN VERDICT: Total must “Activate or Die" around its Category-breaking Badminton Deal

January 14, 2015

The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…

Fenix Golf Becomes Asian Tour’s Official Apparel Partner

January 6, 2015

The Asian Tour has secured a partnership with Fenix Golf as its official apparel supplier, replacing Swedish sportswear brand Abacus after its two and a half year association.

Tata Consolidates Aircel Chennai Open Partnership

January 5, 2015

The 20th edition of Aircel Chennai Open ATP World Tour tennis tournament has renewed a partnership deal with Tata Water Plus.

North East India Courts Brand Ambassador

January 2, 2015

India’s government hopes to attract a celebrity to be the brand ambassador for the North East, on the lines of Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan and…

Hero MotoCorp Ventures Deeper Into Indian Football

December 30, 2014

Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).

Bangkok Bank Gets Sporty With Chelsea FC Tie-Up

December 29, 2014

Bangkok Bank has become the official payment card partner of Chelsea Football Club in Thailand.

What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?

December 19, 2014

Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…

Linglong Tyre Strengthens Bundesliga Ties

December 18, 2014

Following its one-year advertising deal with FSV Mainz 05 in late October, Shandong-based Linglong Tyre is set to become an international partner to Bundesliga and Europa League high-fliers…

Hana Bank Continues Backing Golf

December 17, 2014

Korea’s second largest bank, Hana Financial Group continues its long-term golf association, following new personal endorsement deals with a trio of LPGA stars.

Hosa Partners Major Fina Event

December 16, 2014

Chinese sports brand Hosa has secured a three-year deal to title sponsor Fina’s 10km Marathon Swimming World Cup. The deal encompasses the 2015, 2016 and 2017 editions of…