Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market
July 14, 2016
Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…
New Indian Boxing Event Punches Above Weight On The Sponsorship Front
July 12, 2016
The WBO Asia Pacific Super Middleweight Championship featuring Indian boxer Vijender Singh’s debut pro fight in New Delhi this Saturday, is turning out to be a promising new…
MEMBERS ONLY: Chilean Wine Maker Serves An Ace With Asia’s Oldest ATP Tournament
July 7, 2016
Chilean wine maker Vina Maipo has secured a two-year partnership deal with the Rakuten Japan Open, the oldest ATP 500 professional tournament in Asia.
Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment
July 4, 2016
Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.
Sports Giant Adidas Piggybacks On Wanda As It Battles Nike In China
June 29, 2016
German sports brand Adidas is poised to collaborate with Chinese conglomerate Wanda, which includes an exclusive sponsorship deal for the two Ironman triathlon events in China, as it…
Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness
June 21, 2016
Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.
Indian Property Developer Sticks By Sharapova Endorsement... But Does It Really Matter…?
June 16, 2016
Gurgaon-based real estate group Count Homestead India, which has named one of its upcoming developments 'Ballet by Sharapova', will stick by the Russian tennis star, despite her two-year…
LeEco Spices Up The Indian Smartphone Race With Bollywood Move
June 15, 2016
Chinese internet and technology conglomerate LeEco has signed up as the official sponsor of the 17th International Indian Film Academy (IIFA) awards which will be held in Madrid…
Is a Chinese Air-wave of Sponsorship, led by XiamenAir, about to hit Asia?
June 14, 2016
Two hundred new international air routes will surge out of China in 2016*... and with 14 international airlines of Chinese origin (not including cargo), could XiamenAir's recent sponsorships…
Indian Two-Wheeler Behemoth Roars Ahead With Prestigious Hockey Title Sponsorship
June 7, 2016
Indian two-wheeler maker Hero MotoCorp continues its quest as the biggest Asian player in hockey sponsorship, by securing title sponsorships with both the male and female editions of…
