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Julius Baer Banks On Event Partnerships
February 10, 2015
Swiss private banking group, Julius Baer, has sealed a first ever sponsorship deal to provide support for Art Dubai’s Forum Fellows programme in March.
Toshiba Renews Rugby World Cup Deal
February 9, 2015
Global electronics behemoth Toshiba has renewed its deal to become an official sponsor of this year’s Rugby World Cup in England, which runs from September 18 to October…
Emirates Continues Football Ties
February 5, 2015
Emirates has recently announced that it will be sponsoring the 30th GCC Club Cup, the biggest club football tournament in the Gulf region.
Pentathlon Gets A Sponsorship Boost In China
February 3, 2015
French fashion brand Promax has become the strategic partner and official sponsor of the China National Modern Pentathlon Association and the national modern pentathlon team.
Claudia Kim Becomes Bobbi Brown Cosmetics' First Asian Brand Ambassador
February 2, 2015
With its eye on localization in key markets, Bobbi Brown Cosmetics has signed Korean actress Claudia Kim, 30, as its first brand ambassador in Asia.
Yepme Sponsors WIndies For World Cup 2015
January 29, 2015
Indian e-commerce fashion retailer and brand Yepme has become an official sponsor for the West Indies team in the upcoming Cricket World Cup.
Relative Unknowns from Japan Emerge as Sponsors Across Asia
January 28, 2015
It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....
HTC Dials Into E-sport Partnerships
January 26, 2015
Taiwanese smartphone brand HTC has been diversifying outside of smartphones and tablets lately; launching the RE camera and collaborating with Under Armour on a soon-to-be-released fitness inspired wearable.
Korea Ski Association Strikes Sponsorship Bonanza
January 23, 2015
The infrastructure shortcomings of 2018 Winter Olympic and Paralympic Games in Pyeongchang might have hogged the headlines in the recent week, but there was some reprieve for the…
PSG Scores First Regional Partnership In Asia
January 20, 2015
French football giant Paris St-Germain(PSG) has sealed a regional partnership (it’s first) in Asia with Indonesia’s leading food and beverage company Garuda Food Group.
