Deals

Huawei Partners Panama Football

March 26, 2015

Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…

Spartan Sports Secures CSK Partnership

March 24, 2015

Australian sports brand Spartan Sports will be the official kit sponsor of IPL powerhouse Chennai Super Kings (CSK) for the upcoming season.

Chinese Solar Energy Company Plunges Into Long-Term NBA Partnership

March 20, 2015

NBA’s Sacramento Kings, the oldest franchise in the league, has secured their first “legacy partner” sponsorship deal with Shanghai-based SPI Solar.

Korean Air Flies in Much-needed Sponsorship Aid for Underperforming Pyeongchang

March 18, 2015

Korean Air has signed on as an official tier one partner for the 2018 Olympic and Paralympic Games in Pyeongchang.

Yepme Signs On Rhea Chakraborty as Brand Ambassador

March 17, 2015

MTV VJ turned Bollywood actor Rhea Chakraborty, 22, has just been signed as the celebrity ambassador for domestic online shopping portal Yepme.com,

Singapore Youth Swimming Attracts Domestic Sponsorship

March 16, 2015

Domestic financial institution, Singapura Finance, has inked a six-figure deal to become the new title sponsor of the annual Singapore National Age Group Swimming Championships for the next…

Singapore Squash Banks Marigold Sponsorship

March 12, 2015

Ahead of the SEA Games in June, the Singapore Squash Rackets Association (SSRA) has received a long overdue sponsorship fillip from Marigold, one of the largest local dairy…

Hummel Renews AFF Partnership

March 10, 2015

Danish sportswear brand Hummel has renewed its sponsorship and supply deal with the Afghanistan Football Federation (AFF) for a further four years.

Kim Soo Hyun Continues Rising In The Endorsement Race

March 9, 2015

The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…

Malaysian Badminton Nets Taiwanese Sports Brand Collab

March 5, 2015

The Badminton Association of Malaysia (BAM) has received a long-term sponsorship boost following an equipment deal with Taiwanese sports brand Victor.