Deals

Brands Gorge On Avengers Frenzy In India

April 22, 2015

Ahead of the release of Avengers: Age of Ultron in India this Friday, Walt Disney India has embarked on a marketing frenzy around the superhero tentpole.

Hyundai Gets Arty With Bloomberg

April 21, 2015

Global business news giant Bloomberg has sealed a three-year partnership with Korea’s Hyundai Motor Company to produce Brilliant Ideas, a new global television series on the world’s most…

100Plus Goes For Brazilians

April 17, 2015

Chelsea’s Brazilian attacking midfielder Oscar will join international football legend Pele in promoting 100Plus isotonic drinks across Malaysia.

Dafabet Eyes Thailand & China As It Renews Everton Deal

April 15, 2015

Asian online betting and gaming company Dafabet has renewed its partnership with English Premier League football club Everton, which began in 2012.

LeTV Banking On A-List Directors For New Smartphone

April 14, 2015

Chinese entertainment company LeTV has announced content and technological partnerships with A-List Chinese cinema directors Zhang Yimou, Tsui Hark and prolific TV producer-director Zheng Xiaolong on the group’s…

More Than A Gold Toilet For Nishikori

April 13, 2015

Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.

World Taekwondo Federation (WTF) Secures Record Sponsorship

April 9, 2015

The World Taekwondo Federation (WTF) has secured an unprecedented global sponsorship deal with Korean construction company Booyoung Group.

Bangladesh Football Boosted By Manyavar Sponsorship

April 8, 2015

Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…