Deals

Arjun Kapoor Cycles Off With Hero

July 1, 2015

Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.

KIA Continues Backing Asian Basketball Scene

June 26, 2015

Korean automotive behemoth KIA Motors have secured a deal as the presenting partner of this year’s FIBA Asia Championship and FIBA Asia Women's Championship.

Nike Weaves Hoop Dreams For Pinoy Youths

June 24, 2015

Global sports behemoth Nike has launched Rise, a reality documentary and youth basketball development program in the Philippines.

ASN Exclusive: Major Partnerships Tipped For ICC China 2015

June 22, 2015

In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…

Bharti Airtel Continues Backing Sri Lankan Tennis

June 17, 2015

The Sri Lankan subsidiary of Bharti Airtel, the world’s fourth largest mobile operator, is sponsoring the 100th edition of the Colombo Championships, an association that first started in…

Nepa Buys Into The iKON Hype

June 16, 2015

The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…

Sponsorship Coup For 2015 Mumbai Film Festival

June 15, 2015

The 17th edition of the Mumbai Film Festival has received a sponsorship boost from Reliance Jio Infocomm and Star India.
League Cup

Singapore’s League Cup Scores A New Title Sponsor

June 12, 2015

Singapore’s longest running daily tabloid The New Paper has replaced telco StarHub as the title sponsor of the Singapore League Cup, an annual football tournament, which began in…

Dongfeng Continues Backing China’s Sports Scene

June 10, 2015

Wuhan-based automobile maker Dongfeng Honda has secured an official car partnership deal for the 2015 East Asian Football Federation (EAFF) East Asian Cup.

CyberLink Sponsors Myanmar International Music Festival

June 9, 2015

Taiwanese software company CyberLink has secured a sponsorship deal with the second edition of the annual Myanmar International Music Festival, which will run till June 14 in Rangoon.