Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Anta Knocks Out Nike With Pacman Play
November 7, 2016
At the tail end of his career, boxing superstar Manny Pacquiao has finally scored a new sporting partnership deal with Chinese sports major Anta, after he was dropped…
Manchester United Sleeps Tight With Chinese Bedding Partner
November 1, 2016
While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…
La Liga Toasts Wine Deal In China Too
October 31, 2016
Spain’s elite football league, La Liga, has scored its first ever wine sponsorship deal with homegrown winery Marques del Atrio.
Tag Heuer Upsets Incumbent Local Watch Sponsor; This Time in Japanese Football
October 26, 2016
Swiss luxury watchmaker Tag Heuer has sealed a ‘top’ partnership deal with the J-League, one of Asia’s most established football leagues.
Leading Chinese TV Maker Partners NBA's Minnesota Timberwolves
October 25, 2016
China-based TCL Corporation, the third largest television maker in the world, has secured an official TV partnership with NBA team Minnesota Timberwolves.
Japan Airlines Tees Up For The First PGA Tour Tournament In The Country
October 19, 2016
Japan’s national carrier has been unveiled as the inaugural title sponsor of the 2017 PGA Tour Champions event in the country.
Chinese Basketball Clubs Unveil New Partnerships Despite Woes
October 18, 2016
Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…
Malaysian Hockey Looks To Rebuild Glory Days With Sponsorship Boost
October 17, 2016
The Malaysian Hockey Confederation (MHC) has received cash sponsorship to the tune of ~US$214k for the Asian Hockey Champions Trophy tournament, which it will host for the first…
Vivo Dislodges ZTE To Partner NBA China
October 13, 2016
Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.
ANA Splashes On Quirky Branded Content Partnership With Great Big Story
October 11, 2016
Japan’s national carrier All Nippon Airways (ANA) has partnered with CNN’s social video platform Great Big Story on Ichigo Ichie, a seven-part series, to attract European travellers.
