Deals

Buoyant Tigers Snare Another Lucrative Domestic Sponsorship

May 25, 2015

Following the national ODI team’s exploits in the Cricket World Cup earlier this year, Bangladesh Cricket Board has unveiled local mobile phone operator Robi Axiata as its sponsor…

Can Yili Milk Hollywood?

May 21, 2015

China’s largest dairy company Yili Group is set to partner with Fuse China, the branded content unit of Omnicom Media Group, as it aims to leverage on the…

Investment Hunt For India’s First Celebrity Endorsed Home Shopping Channel

May 20, 2015

Best Deals TV, kickstarted by Bollywood action hero Akshay Kumar and business mogul Raj Kundra are targeting private equity funds and HNW individuals to garner USD15.7m in the…

Yuvi Boost For UC Browser

May 15, 2015

Despite an underwhelming season for Delhi Daredevils in this year’s IPL, Indian all-rounder Yuvraj Singh has pouched an endorsement and product specialist deal with Alibaba owned flagship UC…

SEA Games latest benefactor of "J-Wave" of Sponsorship

May 13, 2015

The Singapore SEA Games Organising Committee (SINGSOC) has received a surprise USD754k cash sponsorship boost from Osaka-based machinery manufacturer Kubota for the biennial sporting meet.

Kookmin Boost Korean Bobsleigh & Skeleton National Teams In Difficult Market

May 12, 2015

Ahead of the PyeongChang Winter Olympics in 2018, the Korean Bobsleigh and Skeleton Federation has secured a three-year sponsorship deal with domestic bank KB Financial Group to boost…

Jeep Partners World Surf League

May 7, 2015

Iconic American automobile brand Jeep has become the official global automotive partner of the World Surf League (WSL), as well as naming rights to the WSL Jeep Leaders…

Sponsorship Blow For Indian Archery

May 6, 2015

Ahead of the Rio Olympics, Indian corporate giant Tata has decided to renounce its three-year contract with the Archery Association of India (AAI), causing anxiety and confusion amongst…

Air Astana Title Sponsors Kazakhstan’s First Marathon

May 5, 2015

Kazakhstan’s national carrier, Air Astana, is set to become the title sponsor of the Central Asian nation’s first full marathon in Astana on September 13.

Smart Money On Manny’s Pants

April 30, 2015

With Manny hysteria taking over the Philippines ahead of the 36-year-old Southpaw’s fight with Floyd Mayweather this weekend, local telco behemoth Smart Communications has become one of the…