Deals

Hisense Nets Another Sporting Partnership

December 7, 2016

Following high-profile sponsorship deals with the Australian Open, Euro 2016 and China’s gymnastics team at the Rio Olympics, Hisense has acquired a coveted deal in the badminton world.

Indonesian Youth Football Gets A Hand From PSG

December 5, 2016

French football kingpin Paris Saint-Germain (PSG) is expanding its footprint in Indonesia, one of Asia’s largest football markets, with its latest project.

Emerging Electronics Brand Haier Continues Investing In Fight Sports

November 29, 2016

Pakistan’s sole professional boxer Muhammad Waseem successfully defended his WBC Silver Flyweight title in Seoul last Sunday and was swift to express dismay with the lack of government…

DBS Rides On Sachin Mania & YouTuber Jose Covaco In India

November 23, 2016

DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.

Milo Banks On FC Barcelona To Engage Asian Children

November 22, 2016

Fresh from scoring a massive shirt sponsorship deal with Japan’s Rakuten, FC Barcelona has bagged a new global partnership with FMCG giant Nestle.

Vivo Replaces Korean Star During Hallyu Embargo

November 21, 2016

Chinese handset maker Vivo has secured a deal with Taiwanese actor Eddie Peng as its brand ambassador.

Tinder Swipes Right Into Bollywood

November 16, 2016

Dating app Tinder is intensifying its branded entertainment partnerships in India, the app’s biggest market in Asia.

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…