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La Liga Partners Emerging Fantasy Sports Platform, Ballr
February 23, 2017
Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.
Insurance Giant Dribbles Into Asia’s Football Sponsorship Market
February 22, 2017
The Asian Football Confederation (AFC) has secured a multi-year partnership deal with global insurance corporation, Allianz.
Pepsi Max Fizzes With Global Content Partnership For UCL
February 10, 2017
PepsiCo is activating its UEFA Champions League sponsorship on a global scale through content collaborations with digital sports platforms Copa90 and Bleacher Report.
S-League Trudges With Usual Sponsors
February 8, 2017
With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.
Rockets Continue Being Top Drawer For Chinese Brands
February 7, 2017
Chinese home decor company Scisky has secured a five-year sponsorship deal with NBA's Houston Rockets, as it eyes North America for its global expansion.
Emerging Bank Bowls Ahead With India’s Blind Cricketers
February 6, 2017
IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.
VH1 Supersonic Grows Sponsorship Revenue By 200%
February 3, 2017
Viacom 18’s VH1 Supersonic, one of the hottest EDM festivals in India, has claimed to double its sponsorship value since its launch in 2013.
Local Alcohol Giant Inspires FAT’s FIFA World Cup Dreams
February 2, 2017
The Football Association of Thailand (FAT) has received a major financial boost for its World Cup hopes from one of Asia's largest sponsors from the Beverages category.
Accor Hotels Splashes On Branded Content In Asia
January 31, 2017
Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.
Challenger Asian Audio Brand Scores Cricket Superstar
January 30, 2017
The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.
