Deals

Shraddha Kapoor Continues Being An Endorsement Darling

August 11, 2015

Bollywood starlet Shraddha Kapoor, 26, has joined actor-director Farhan Akhtar as the brand ambassador for Dulux Paint in India.

More Asian Sponsorship Investment In the EPL

August 10, 2015

Ahead of Manchester City’s 2015/16 English Premier League campaign, which begins with an away fixture against West Bromwich Albion, the Sheikh Mansour owned football club has secured a…

Japan Airlines (JAL) Banking On Global Sporting Partnerships

August 7, 2015

World basketball governing authority, FIBA, has secured a new global sponsorship deal with Japan Airlines (JAL) until the end of 2016.

Cricbuzz Does The Inevitable With Latest Sponsorship Deal

August 5, 2015

Times Internet's popular mobile cricket app Cricbuzz has finally gotten on the lucrative sponsorship race by sealing title sponsorship for Sri Lanka’s home series against India.

Toyo Tires Bolsters Euro Biz Ambitions With Another Football Partnership

August 4, 2015

Reigning Russian Premier League champion Zenit St Petersburg has secured a three-year sponsorship deal with Toyo Tires.

GoPro Goes The Celebrity Endorsement Route In China As It Battles The YiCamera

August 3, 2015

In a bid to establish and differentiate itself as a market leader in sports and action videography in the Chinese market, American digital camera manufacturer GoPro has appointed…

PayTM Bags BCCI Title Sponsorship In Landmark Deal

July 31, 2015

Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

Ranbir Kapoor Drives With Renault

July 29, 2015

After four years in India, French automobile brand Renault has roped in Bollywood A-lister Ranbir Kapoor as a brand ambassador to woo India’s fast-growing, affluent millennial population.

New Partner for Inter in Yet Another Chinese Investment into European Football

July 28, 2015

With European club football pre-season tours creating much fanfare in Asia, it is little surprise that Serie A club Inter Milan, owned by Indonesian business magnate Erick Thohir,…