Deals

Vivo Sprints Ahead In India’s Sports Sponsorship Market

May 9, 2017

Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).

Fast Food Giant Backs SEA Games Again

May 2, 2017

McDonald's has become the silver sponsor of the 29th SEA Games and 9th Asean Para Games investing over US$230k in cash and kind.

Popular Baijiu Brand Targets Affluents Via Chinese MMA

April 25, 2017

Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.

Port Operator Props up Filipino Golf With The Potential For Brand Expansion

April 24, 2017

After a 17-year break, the Philippine Masters golf tournament is making a long-awaited return next month with corporate support from a company that could have reason to expand…

One Championship Scores Gaming Partnership In Philippines

April 21, 2017

Asia’s hottest mixed martial arts property One Championship has secured yet another innovative partnership.

Korean Air Hot on the Heels of ANA With Latest Branded Content Collab

April 20, 2017

Korea's national carrier has partnered CNN’s social video network Great Big Story on a Korean-centric branded content series.

Indian Start-Up Reality Show Gets eTailer Buy-in

April 19, 2017

Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.

Motorola Bites Into India’s Massive Cricket Sponsorship Industry

April 14, 2017

American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…