Deals

Flurry Of Deals For Chinese Football; This Time, They're Domestic

September 1, 2015

Following its proposed plans to revamp football in China, the Chinese Football Association (CFA) has secured two high profile domestic sponsorship deals in quick succession.

It’s Not All Gloom In Malaysia As TM Expands Ties In Local Football

August 28, 2015

Telekom Malaysia (TM) has secured title sponsorship of the Malaysia Cup for the next three years, growing its pervasive influence in the domestic football scene.

Bowled Over: An Endorsement Coup For Shubhlakshmi Sharma

August 27, 2015

Indian Women’s team cricketer Shubhlakshmi Sharma, 25, has been named the brand ambassador of Weltweit College in Hazaribag, Bihar.

Maybank Pulls Switcheroo in Malaysian Golf; Federation Left Without a Title Sponsor in Harsh Economic Conditions

August 25, 2015

In arguably Malaysia's worst economic climate in the last 25 years, the Malaysian Golf Association (MGA) has announced that long-term partner Maybank has withdrawn its title sponsorship for…

Brand Nehwal Primed To Dominate In India

August 24, 2015

Indian shuttler Saina Nehwal who reclaimed her position as the world number 1 last week has become a star attraction for brands in recent years.

Shell Plays It Safe With Malaysia Moto GP Renewal

August 20, 2015

Shell has extended its title sponsorship deal for the Malaysia Motorcycle Grand Prix (Moto GP) until 2016.

Football Hipsters’ Choice Flexes Its Commercial Nous In Asia

August 18, 2015

Bundesliga’s Borussia Dortmund (BVB), touted as the du jour football club for hipsters, has renewed its sponsorship deal with Korean tyre manufacturer Hankook for a further two years.

Is Celebrity Endorsement The Best Option For Intel In China?

August 17, 2015

Ahead of the IAAF World Championship starting later this week in Beijing, Intel has secured endorsement deals with two Chinese athletes... but should they have bothered?