July 17, 2025
Luxury Swiss watchmaker Jaeger-LeCoultre has struck an endorsement deal with acclaimed Chinese actor Zhang Ziyi as…
July 16, 2025
Volkswagen has bagged a landmark endorsement from Indian ace pace bowler Jasprit Bumrah as it launched…
July 15, 2025
Chinese dairy behemoth Yili has renewed its global partnership with FIBA, the global basketball authority through…
July 14, 2025
Global financial and banking giant HSBC has secured a sponsorship deal with LIV Golf. Under the…
July 11, 2025
Leading game publishing company Good Game Group has secured a global endorsement from India’s test cricket…
July 10, 2025
Fresh from winning the favourite girl band award at 34th Seoul Music Awards last month, QWER…
July 9, 2025
Ahead of the launch of the realme 15 series launch in late July, the brand has secured…
July 8, 2025
In a boost for Asian women’s football, global payments giant Visa has expanded its partnership with…
July 7, 2025
Ahead of the 2025 Esports World Cup (EWC), Chinese tech giant Lenovo has negotiated a deal…
July 4, 2025
Thailand’s leading sports drink brand SPONSOR has expanded its partnership with Volleyball World into a wider…
July 3, 2025
Maison Margiela Fragrances has struck a deal with Chinese table tennis champion Sun Yingsha as its…
July 2, 2025
Gucci has successfully negotiated a global endorsement deal with Lee Know of K-pop boyband Stray Kids. …
July 1, 2025
Japanese lager Asahi Super Dry has secured a landmark multi-year global partnership with North London Premier…
June 30, 2025
Online bookie W88 has struck a partnership with newly promoted Premier League club Sunderland . Under…
June 27, 2025
Hyundai-owned luxury car brand Genesis has expanded its partnership with the PGA Tour by becoming a…
June 26, 2025
Crypto exchange platform Bitget has struck a regional sponsorship deal with Dorno Sports, the organisers of…
June 25, 2025
Indian multinational tyre make Apollo Tyres has renewed its deal with Premier League club Manchester United…
June 24, 2025
Japan’s REVO International Inc., a pioneer in biofuel production, has been named an official event supplier…
June 23, 2025
Online social media forum aggregator Reddit has made cricket legend Sachin Tendulkar its latest brand ambassador. …
June 20, 2025
UAE’s national carrier Emirates has expanded and renewed its long-term partnership deal with men's tennis' ATP…
June 19, 2025
The government of Thailand has approved a US$1.2m+ bid to host Formula 1 (F1) motor racing action…
June 18, 2025
Global sporting goods behemoth adidas has struck a three-year partnership with Singapore’s only privatised professional football…
June 17, 2025
Canara HSBC Life Insurance Company Limited has negotiated an endorsement deal with cricket power couple; Indian…
June 16, 2025
PIF backed Esports World Cup Foundation (EWCF) has struck a global brand endorsement deal with Cristiano…
June 13, 2025
Indian infrastructure conglomerate GMR Group has partnered India’s franchise-based Rugby Premier League (RPL). Under the deal,…
June 12, 2025
Japanese fashion and lifestyle company Baycrew’s have struck a long-term retail partnership with Premier League champions…
June 11, 2025
Bollywood star Ranveer Singh is the latest to join the likes of BTS and Travis Scott…
June 10, 2025
Ahead of the upcoming FIFA Club World Cup (CWC) this weekend, Saudi Arabia’s Public Investment Fund…
June 9, 2025
Adidas has struck an endorsement deal with emerging actor Suhana Khan as the latest face of…
June 5, 2025
Aramco owned Valvoline Global has become an official supporter of the next FIFA World Cup, which…