Bookmaker Betsson Strikes Premier Padel Deal 

Online bookmaker Betsson has struck a global deal with Qatar Sports Investments owned Premier Padel Series. 

Through a multi-year deal, the Swedish online bookmaker has become a global betting partner of the padel tour. The bookmaker will create competitions and content around Premier Padel events, as well as boost engagement efforts with free tickets and VIP experiences for consumers. 

The bookmaker joins the likes of Qatar Airways (the series’ title sponsor), Red Bull, Wilson, Mondo, and Playtomic, as key strategic partners of Premier Padel, which debuted earlier this year. 

According to ASN data, Betsson’s last activity in the Asian sponsorship market was a Pan-Asian deal with AC Milan in the US$1m+ range, which was withdrawn in November 2023. Prior to that, the bookmaker has had similar deals with Serie A clubs Inter Milan and Napoli. With padel’s fast- growing popularity across the globe, Betsson does have a first-mover advantage with its latest deal.