Bollywood Star Hrithik Roshan Endorses RuPay Prime Volleyball League 

Ahead of the third season of RuPay Prime Volleyball League powered by A23,  Bollywood superstar Hrithik Roshan has joined up as the tournament’s celebrity endorser. 

Following the announcement, Tuhin Mishra, managing director and co-founder, Baseline Ventures, expressed, “We are delighted to have Hrithik Roshan join us as our brand ambassador for the next edition. He has been quite vocal about the need to maintain physical and mental fitness, and hence we wanted a star personality such as him to be associated with our product. His presence will not only add glamour to RuPay Prime Volleyball League powered by A23, but it will also make the overall product even more exciting and adventurous.”

Hrithik added, “I’m thrilled to be a part of the third edition of RuPay Prime Volleyball League powered by A23. My congratulations to the visionary team of Baseline Ventures, Sony Pictures Network, Sony Liv & Studio Next for putting up two remarkable Seasons of premium Volleyball that have gripped India. I’m amazed with the growing viewership and I’m positive that together we shall deliver yet another season of aspirational sporting opportunities to the youth of our country.”

The RuPay Prime Volleyball League powered by A23 is co-owned and exclusively marketed by Baseline Ventures, a sports marketing firm. This season’s tournament is set to be launched from February 15, 2024 and will be telecast LIVE on Sony Sports Network.

According to ASN data, India accounts for 15% of the volleyball sponsorship market in Asia, resulting in investment worth almost US$11.1m  since Q221. Much of the investment tends to come in the first quarter of the year coinciding with the Volleyball League season, and Q124 is no exception with sponsorship investment tipped to reach almost US$5.8m.