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Asian Games Rolls Ahead With Familiar Sponsors
In a deal reportedly worth US$7m (US$5m in cash and US$2m in goods), Tokyo-based firm Otsuka Pharmaceutical is poised to provide Pocari Sweat as an official sports drink and Soyjoy as an official energy bar of next year’s Asian Games.
Prior to this deal, Pocari Sweat has held a similar role in four previous Asian Games: Bangkok 1998, Busan 2002, Doha 2006 and Incheon 2014.
Meanwhile, Swiss watch brand Tissot will also reprise its role as the official timekeeper of the Asian Games in a deal worth an estimated US$885k.
According to local reports, the budget for the 18th Asian Games has been set at almost US$41.55m, and following a flurry of deals in the past month, the sponsorship revenue currently stands at US$14.77m.
The 18th Asian Games will run from August 18 to September 2, 2018, in Jakarta and Palembang – the capital of South Sumatra province. There will be 40 sports, 462 events and 10,000 athletes from the OCA’s 45 National Olympic Committees.
