OSIM becomes Badminton World Super Series title sponsor

Well-being and healthy lifestyle products company, OSIM, has become the title sponsor of the Badminton World Federation (BWF) World Super Series. The deal is for three years and will include all 13 events in the BWF World Super Series calendar, including the BWF World Super Series Finals. BWF chief operating officer, Thomas Lund, said the sponsorship deal was largely due to the efforts of Enterprise Sports Group (ESG) the Singapore based sponsorship consultancy for the BWF and that the deal shows top brands want to be a part of badminton’s development.