INTERVIEW WITH JASPER DONAT, CEO OF BRANDED

With 2,000 delegates and 252 speakers covering Music, Sports, Gaming, Digital, Marketing and Web3,
All That Matters (ATM) 2022 was the biggest ATM yet. Held across three days and six nights, 38 artists
came from 12 countries to perform to thousands of fans at Music Matters LIVE.
Celebrating its 18th edition in 2023, ATM is looking to stage another sensational event from 11 to 13
September at the Hilton Singapore Orchard.
Jasper Donat, Co-Founder and CEO of ATM producer, Branded, explained to ASN what ATM is all
about.

ASN: What is ATM all about?
JASPER DONAT: All That Matters is APAC’s premiere ‘Business 2 Business 2 Fan’ event experience
and the gateway to Asia’s Music, Sports, Gaming, Digital, Marketing, Web3 and Entertainment
industries.
A conference by day and music festival by night, attendees have the opportunity to rub shoulders with
global brands and engage in discussions about the industry’s hottest topics across three days of non-
stop networking and six nights of great music.

ASN: What’s special about ATM 2023?
JASPER DONAT: In 2023, ATM is coming of age with a spectacular speaker lineup. Committed to our
SIX conference tracks (Web3, Music, Sports, Gaming, Digital and Marketing), we continue to delve deep
into each industry’s core and what truly matters within it. It’s hard to overlook the riveting impact of AI,
brand partnerships, the online creator economy, Web3 and many more transformative forces which are
shaping our industry faster than ever.
This year, we are bringing together the brightest minds in our six content rich tracks, as well as ‘Learning
Matters Academy’, multiple networking events and live music every night. Our goal is to connect, inform,
inspire and spark vital conversations among industry leaders, empowering them to shape the future of
their industries and the world at large.
And it’s the perfect way to kick off the Singapore Formula 1 Grand Prix week.

ASN: Who attends ATM 2023?
JASPER DONAT: Anyone who’s anyone! We’re expecting to attract over 2,000 senior executives this
year. As the region’s longest running and the premiere ‘Business 2 Business 2 Fan’ event, #ATM23
brings together world class speakers.
Our goal is to connect, inform, inspire and spark vital conversations among industry leaders,
empowering them to shape the future of their industries and the world at large.

ASN: What about Music Matters Live and Learning Matters Live? How do they fit in?
JASPER DONAT: Showcasing some of the best emerging acts from Asia Pacific and around the world,
Music Matters will feature 30 artists from 15 countries. It serves as a global platform representing the
APAC music industry and opening doors for talented artists seeking to make a mark in the world’s most
populated region.
Aiming to foster the next generation of music and sport industry leaders, Learning Matters has two
tracks: Music Matters Academy and Sport Matters Academy.

ATM’s experienced speakers and industry leaders will take part in educational and inspirational sessions,
which are free to attend for students and those aspiring to enter the music and sport industries.

ASN: Can you share some of the key highlights we can expect from ATM 2023?
JASPER DONAT: There are too many to mention them all, but here are some of the sessions I’m most
excited about:
 SPORTS | Spotlight on the FIFA Women’s World Cup: Jane Fernandez, Chief Operating Officer
Australia of FIFA Women’s World Cup 2023, will lead the conversation on what it takes to host
one of the world’s largest international sporting events. The theme of the incredible ongoing rise
of women’s sports continues throughout the event with brands, agencies and rights holders all
getting involved.
 MUSIC | Hip Hop at 50 with Russell Simmons & Cordell Broadus: Cordell Broadus (son of Snoop
Dogg) will host a conversation on the ‘Past, Present, and Future of Hip Hop’.
 DIGITAL | The Gateway FROM Asia: The Crucial Role of Asian Actors and Artists in Global
Entertainment. This session brings together Adele Lim, co-writer of Crazy Rich Asians, and Bing
Chen, CEO of Gold House, to celebrate the exceptional contributions of Asian actors and artists
to the entertainment industry on a global scale.
 GAMING: We look at the ‘Future of Interactive Entertainment’ with VSPO, Nodwin and Tenent
Gaming.
 WEB3 & MARKETING: Yat Siu, Chairman of Animoca Brands, will talk about how Web3
marketing will shape the future.

ASN: How can we sign up to attend?
JASPER DONAT: Check out www.allthatmatters.asia for the full agenda and ticketing information.

Asia Sponsorship News (ASN) is pleased to join All That Matters (ATM), Singapore, 11 – 13 September
2023 as an Official Media Partner and we extend to ASN premium subscribers a 15% discount off tickets
using the following promo codes:

ASNVIP: 15% off VIP passes
ASNCONF: 15% off conference passes

ASN is also pleased to extend to all ATM 2023 delegates a 15% discount off ASN premium subscriptions https://asiasponsorshipnews.com/pricing, using promo code ATM2023.