The IPL 2023  Key Sponsorship Deals 

With the 2023 IPL season kicking off on March 31, let’s have a rundown of all the key sponsorship deals of the richest T20 cricket tournament in the world so far. According to reports, the IPL had surpassed US$126.1m in central sponsorship revenue last year.  

*Estimated deal valuations in brackets.

This season, the TATA Group (US$17m) is the title sponsor while Dream11, Saudi Tourism Authority (US$7.25m), Cred, Upstox (US$5.5m), RuPay (US$9m), and Swiggy Instamart (US$6.6m) are the official partners. 

This season will be a first of BCCI’s IPL broadcast rights with multiple partners. The likes of Disney, Star, Viacom 18 and Times Internet are paying a combined US$6.2 billion to broadcast the IPL until 2027. This means the media rights value per match is the highest of any Asian sporting league, and trails only the NFL in the global landscape. 

Aramco (US$7.8m) is the official Orange & Purple Cap Partner while the Paytm (US$3.4m) is the Umpire Partner and CEAT is the Official Strategic Timeout Partner.

Chennai Super Kings

Main sponsor:  TVS Eurogrip (‘upwards of’ US$12 million, signed 2021, expires 2024)
Principal partners: Astral Pipes, Gulf, Jio, Nippon Paint, SNJ Group
Other partners: Aqilliz, FanCraze, FanPlay, ICICI Bank

Delhi Capitals

Principal sponsor: JSW Paints (signed 2021, expires 2023)
Associate sponsors: Royal Stag, Reliance Jio, Wrogn, Greenpanel Industries
Official partners: Bira 91, Bisleri, BKT Tires, FanCode Shop, FanCraze, FeverFM

Gujarat Titans

Principal partner: Ather Energy (US$2.7 million a year, signed 2022, expires 2024)
Associate partners: BKT, Capri Loans, Jio, Astral Pipes, Simpolo Ceramics, Acko, Equitas
Official partners:Bisleri, Boat, Dream 11, Havmor Ice Cream, JioCinema

Kolkata Knight Riders

Principal partners: MyFab11 (signed 2023) and BKT (extension signed 2023)
Associate sponsors: Acko, Jio, Joy, Lux Cozi, Money9, Royal Green,
Official partners: Boat, HRX, Mio Amore, Thums Up

Lucknow Super Giants

Title sponsor: My11Circle (US$2.8 million a year, signed 2022, expires 2024)
Associate sponsors: Greenply Industries, Reliance Jio
Other partners: TooYumm!, FanCraze, Royal Challenge, Kingfisher

Mumbai Indians 

Principal partners: Slice (US$12 million a year, three-year deal signed 2022) and DHL (signed 2021, multi-year deal)
Associate partners: IDFC First Bank, Jio, Astral Pipes
Other partners: Acko, Bisleri, BKT, DNA Networks, Dream11, MaxLife Insurance, McDowell’s, Performax Activewear, Reliance Foundation, TeamViewer, Usha

Punjab Kings

Main sponsor:  EbixCash (signed 2019)
Principal sponsors: All Seasons, BKT, Dream11, Hindware, Jio, Lotus Herbals
Other partners: Munch, Rario

Rajasthan Royals

Main sponsor: Luminous Power Technologies (signed 2023)
Principal sponsors: BKT Tires, Dollar, Reliance Jio
Other partners: McDowell’s

Royal Challengers Bangalore

Main sponsor: Muthoot Fincorp (First signed 2020, extension signed 2022)
Principal partners: DP World, Exide, Jio
Associate partners: Boat, Chola MS, Meesho, Mobile Premier League, Nippon Paint, Puma
Official partners: Birla Estates, BKT, BuyStars, Hombale Films, IB Cricket, Jar, Kingfisher, Kotak, Munch, Nxt Wave, Open, Redcliffe Labs, Restolex, Sosyo, StockGro

Sunrisers Hyderabad

Main sponsor: Cars24 (signed 2022, multi-year deal)
Principal sponsors: BKT, Kent Ro Systems, Jio, TCL, Dream11, Acko General Insurance
Other partners: Thums Up, Navabharat Limited, Wrogn, FanCode, Munch, Kotak, Electrorush, McDowell’s, RedFM India, Tenali Double Horse, Open, Binomo, iB Cricket

ASN Insight: While most sporting properties in the West have voiced ethical reservations on sportswashing from the Saudis, the IPL have welcomed investment from the likes of Saudi Arabia’s Tourism Board and Armco with open arms.