Register
to get articles and more to your inbox
News & insights
Archive
Directory
Resorts World Sentosa Partners LIV Golf Singapore
Resorts World Sentosa in Singapore has secured a partnership with LIV Golf, the global professional golf tour funded by Saudi Arabia’s Public Investment Fund (PIF).
LIV Golf Singapore is set for April 28-30 at Sentosa Golf Club’s Serapong course. Resorts World Singapore is one of the world’s largest integrated resort destinations and features a casino floor spanning 160,000 square feet with more than 2,400 slot machines and 500 table games. The property will be the presenting sponsor of LIV Golf Singapore.
“We are bringing LIV Golf to Singapore as it is part of our DNA to offer new and premium experiences to our wide range of visitors. Many of our premium visitors are also golf enthusiasts and this event will appeal to them,” commented RW Sentosa CEO Tan Hee Teck.
World Golf Hall of Fame member Greg Norman, who serves as CEO and Commissioner of LIV Golf, said the golf tournament will bring some of the world’s best golfers to Singapore, a “market deserving of our sport’s top competition and event experiences.”
According to ASN data, Singapore has seen golf sponsorship investment of about US$16.5m since Q221, making it the 4th largest (9.2%) market in Asia for sponsorship in the city-state. With the addition of new golf events like the Singapore leg of LIV Golf, we are bound to see stronger investment in it.
